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December 14,
2007 ( PowerHomeBiz ) - Mountain View, CA
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You don't need to be Heidi Klum, Michael Kors or Nina Garcia to have a say
in whether the creations of a set of promising fashion designers will stay,
or get Auf Wiedersehened out of the competition. Enter: iStyler at
www.zentrend.com , an online interactive platform and social network where
up-and-coming designers from around the world submit their fashion concepts.
The public casts votes for their preferences and then the winning styles
become part of next season's collection.
(news continued below)
The iStyler open source fashion house is the brainchild of ZenTrend, a
Silicon Valley-based e-tailer founded by Lekha Srinivasan, who left a
decades-long career in Internet Technology and Business Management, with
Hewlett-Packard and then Symantec, to follow her passion for fashion.
Srinivasan launched ZenTrend in November of 2006 to provide hand crafted,
globally inspired apparel which is created through fair trade practices,
while promoting the careers of unrealized design talent. The ZenTrend store
boasts thousands of unique visitors per month and a 20% monthly growth rate.
iStyler is the next evolution to solidify the company's vision. The open
source credo may not match the prevailing ethos of the fashion business, but
mass collaboration has been an unspoken part of this company's business
model from the beginning.
"The sourcing capability, immediacy of communication, and social
networking feedback offered through the internet is something I feel driven
to bring to the fashion design and marketing process," says Srinivasan. "As
a fashion fan, but somewhat of an industry outsider, the internet has proven
to be a natural equalizing environment in which to offer our own brand of
innovation."
Currently, at iStyler, the public can preview and vote on the design
concepts of several European fashion designers scouted from an initial call
for talent. Voters choose from numerous fashion directions and get to know
the talent behind the inspirations. The top selections will comprise
ZenTrend's Spring/Summer 2008 merchandise offerings. Further building on the
collaborative community, iStyler will unveil a fashion blog as well as a
social networking component early in the New Year.
Just as the advent of the Internet has brought the world a long way
toward the democratization of information, communication and commerce, a
playful part of iStyler's ambition suggests a time when we may see more
egalitarianism in women's fashion. At the very least the platform is a fun
and creative way to shop and connect with other citizen stylists along the
way. Now, that's a ballot worth casting.
To vote for your favorites styles for the ZenTrend spring/summer
collection, visit www.zentrend.com/istyler.html (include your email address
in your application and you automatically enter for a chance to win monthly
fashion prizes). Designers interested in applying for iStyler's talent
review visit: www.zentrend.com/istyler-talentsearch.html .
About Us - ZenTrend is an on-line retail business focused on high-fashion
Eastern-inspired women’s fashion It is an online women’s designer clothing
store that offers designer wear dresses for evening wear, party wear,
cocktail wear and many more embroidered dresses, designer skirts, fashion
tops and designer accessories. Provides online style voting facility to vote
designer styles, design your own and win a prize.
Contact Us -
Zentrend 470 Sierra Avenue
Mountain View
California United States 94041
Phone: 650-996-6159
Fax: 650-887-0388
Web: http://www.zentrend.com
Email: info@zentrend.com
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