That led to a confab among the tie-wearing contingent of the 7 member
Christiansen family. Father Rich Christiansen and his three sons, John,
Matthew, and Nathan got together to investigate ties and the best knots to
keep them tight. Of course, Rich had demonstrated the most common necktie
knots to each of his boys – many, many times. But when they started to
unravel the humble necktie, they were surprised to discover over a dozen
different knots, along with a quirky history that went back to Ancient
China.
Rich saw an opportunity to take what they had learned and turn it into a
practical and educational family project. With over eight years experience
creating successful web entrepreneur communities, Rich put his sons to work
on the concept and design of a helpful new site focused simply on How To Tie
A Tie. "This was a wonderful opportunity," Rich Christiansen said. "Not only
are we filling a real need, but it's a chance for my sons to learn the
process of bringing up a website."
It is evident that these boys have been discussing the business model.
Sixteen year old John Christiansen says: "We are going to give all of the
instructions and diagrams away for free. We will sell ties and stuff and any
money we make we are going to put into an education savings account. Half of
this money will go orphan girls in Nepal, and the other half will go to our
personal college savings."
Based on the family's research, the 2TieATie.com site is full of
information about neckties, as well as men's fashion issues, and tips for
shopping. But the most popular part of the site is sure to be the
step-by-step, illustrated instructions on how to tie 15 different ties
ranging from the popular Windsor knot to the difficult bow-tie!
Fourteen-year-old Matthew Christiansen is proud of the result: "We worked
really hard and we came up with a site that is easy to use and gives people
some really helpful information."
His brother Nathan 11 agrees, and likes to point out that 2tieatie.com is
the result of a family working together. "We did the research with my dad
and learned that there was a lot of potential search engine traffic," Nathan
said. "It was crazy my dad has us work with people from all over the world
to do this site. The design and programming was done in India, the content
here in the USA, and the diagrams in Pakistan.
Matthew at the age of 14 has already become a necktie-tying legend. "The
knots really work and are easy to follow," Matthew said. "It's how my
brothers, my friends, and I tie our ties every Sunday. It really works!"
Family Ties is written by Rich Christiansen.You may please visit this
website that gives detailed understanding on how to tie a tie using step by
step instructions with relative visual diagrams. Various tie knots are
brilliantly explained here.
www.richchristiansen.com