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December 8,
2007 ( PowerHomeBiz ) - Northern Virginia ---
MarketingSherpa has just released a new marketing survey, published in their
Search Marketing Benchmark Guide 2008, which indicated the top marketing
strategies with the best return on investment (ROI).
(news continued below)
Email marketing is considered the best ROI, with Search Engine
Optimization and Paid Search Marketing (PPC) following right behind.
How Search ROI Stacks up against the others:
Marketing Tactic Low Value Tactic Strongest TacticGood ROIHard To Gauge
House Email Marketing8% 25% 39% 8%
Search Engine Optimization (SEO) 6%
18% 36% 21%
Paid Search Marketing (PPC)13% 16% 35% 9%
Public Relations 11%
12% 28% 30%
Direct Mail 27% 12% 27% 11%
Online Banners, etc. 43% 3% 16% 13%
Print Advertising 35% 4% 13% 29%
Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008.
http://www.marketingsherpa.com/exs/Search08Excerpt.pdf
ImageWorks is a marketing and branding firm located in Northern Virginia
serving all of the US and International clients. Their core services include
marketing strategy, web and graphic design, logo, corporate identity, web
applications and other offline and online media strategies.
ImageWorks is one of the first companies to have a truly interactive
online project management system for advanced marketing services. Contact
sales@imageworksstudio.com or call at 703 378-0000 for more information.
Scott C. Margenu
http://imageworksstudio.com/
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