November 20, 2009 ( PowerHomeBiz.com )
- Achieving a successful website presence that deliver the results you seek, is never just about how “pretty” your website looks, it’s also about how well it performs and how useful your website is to your visitors. In order to achieve success with your website redesign here are five steps to follow.
(article continued below ...)
Website Redesign Step 1. Evaluate Where Your Website Currently Is.
First consider the main reason you want to get a website redesign.
Perhaps it’s because it has an outdated look, or perhaps it’s because it’s
not performing as well as you had hoped. Identifying what works on your
existing website design will help you build upon what already works and
identify what doesn’t work and what needs to be fixed so that your website
redesign can pay off in the future.
Website Redesign Step 2. Define Where You Would Like to Go.
Technology is always changing and there are always new innovations and
tools to implement to make your website design more effective. Optimizing
your website for search engines, making your website more user-friendly,
increasing your website visitors conversion rate, making your website more
interactive are all goals that business owners set for themselves when
considering a website redesign. Perhaps you need to achieve one or all of
these goals. Establishing where you would like to go will help you avoid
some of the past mistakes and unnecessary expenses you have experienced in
the past.
Website Redesign Step 3. Craft a Plan to Get to Your Destination.
Establishing a successful website redesign requires more than just
contacting a website designer and paying the web design cost. It requires
conducting research to see what will work best for you, based upon the goals
you have defined for yourself. During your research you may come across
several solutions, identifying the best solutions for you will help you get
to your destination in a timely and cost effective manner, when
contemplating a website redesign.
Website Redesign Step 4. Protect The Positive You Already Have.
Commissioning a website redesign can actually have a negative impact, if
you have not done a good job in step number one. You may already have pages
that are optimized for search engines that are performing very well for you,
destroying these pages will result in a drop in traffic and in rankings. A
great way to protect your web pages that are already performing well is to
redirect them during your website redesign using a 301 redirect for each
page.
Website Redesign Step 5. Work with a Web Design Company That’s
Specializes in Website Redesign.
Working with a website design company that specializes in website
redesign, will help you protect what’s already working for you. The web
design company that you choose to work with should also be able to help you
in identifying what you need to do in order to achieve your goals. They
should be able to perform a full website evaluation, and provide you with a
report with their findings and recommendations, they shouldn’t just re-build
your website without identifying the problems and defining a strategy.
About the Author:
Nicole McCullum is the Founder of Captivate Designs, a Web Design
Company that provides professional and effective website design that’s
affordable to businesses throughout the US and Canada. Ms McCullum has
been featured on inc.com as a Web Design Expert and her web design tips
and articles have been published in NY Enterprise Report and Strategy
Magazine. You may reach her by emailing her at info at captivatedesigns.com.
For more tips on successful web design strategies and internet marketing
you may visit her blog "Turn Your Website Into a Lead Generation
Machine" at
http://www.captivatedesigns.com/blog .
