November 29, 2009 ( PowerHomeBiz.com )
- A recent survey
conducted by Citibank/GFK Roper survey over 500 small-business owners found
that most of the business owners are still not using social media for
advertising. More than 86% of business owners said they don’t think that
twitter and facebook could derive any sales for their business. But after
reading a post about small businesses that are using social media
successfully here I feel that most of the owners are still not aware about
the power of social media and how to use them for promoting their
businesses. In this article I would be discussing tips which you should
follow to organize your Social Media Campaigns Successfully and to achieve
better results from it.
(article continued below ...)
Building Relationships: - Social Media is all about building
relationships with others. If you are a local business you can build
relationships with the people in your city or if you are selling a product
for specific niche then you have to build relationships with people of that
niche. More relationships i.e friends you would make there more people are
going to come towards you when they are looking for similar kind of service
you are providing.
Social Networks: - Now you know that social media is to build
relationships the other step is to find places where you can find your
potential customers. Your campaign should not be only limited to big
websites like Facebook, MySpace, Twitter, yahoo groups. Most of the business
owners ignore small forums related to their niche but usually such small
forums have very low competition and high target audience giving you a good
opportunity to build relationships with your target audience.
Conversation: - Social Media is for Conversation. Participate in
conversations with your potential. It is not important that conversation
should be related to your product or not. It could be anything. Doing
conversation would help people to know about you and you would learn about
the likes and dislikes of your customer.
Build Trust: - You need to build a relationship of trust between you and
your audience to sell anything. Social media is a great way to build trust
among your target audience by providing them with useful content about your
products and how they would help them. These things would help you to
establish yourself as expert in your niche so that people can come to you
for your opinions when they really need your services. For e.g.:- If you
have a coffee shop you can tell people interesting things about the coffee
flavors when they are looking for such kind of information.
Don’t Create Rules: - The last tip/rule you should follow in your social
media campaign is not to follow any rules when you are on such sites. Don’t
create any rules like what to say out there or what you can’t. Just enjoy
your time and make friends who could become your customers in future.
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Rudo Malequin is a freelance writer and is currently working as
internet marketing Executive at Fortepromo which creates unique
promotional products for startups and help them to promote their brand
in market.
