“MACH has re-positioned itself,” said MACH CMO Lodewijk Cornelis, “from a
data and financial clearing house for mobile network operators to a
hub-based telecommunications exchange serving any communications service
provider.” To signal to current customers this important change in its value
proposition and to attract the attention of emerging companies, MACH decided
to create a new corporate brand. MACH chose Optimize Interactive for the
project because of its proven ability to create long-lasting, memorable,
high-impact corporate identity. “We had a clear idea of the values and
attributes that we wanted the logo to communicate. Optimize Interactive
provided us with many excellent options and listened carefully to our input.
In a short time frame they delivered an outstanding identity that we’re
proud to have represent MACH.”
Optimize Interactive’s logo designer is well known in the industry for
creating numerous fonts for Adobe. His expertise ensures that typographic
trademarks will be unique and memorable. Jeff Hicks, Optimize Interactive’s
Creative Director noted: “When we were told that MACH president, Guy Dubois,
considered the Oracle logo to be outstanding and that he wanted the MACH
logo to have the same attributes, I knew we would have no trouble delivering
a typographic trademark MACH would be happy with.”
In addition to corporate identity, Optimize Interactive helps companies
build brand awareness through a mix of media and channels that include
online and print ad campaigns, social media, SEO and eMarketing. “Creating
the corporate ID is step one,” said Hicks, “and step two is building
awareness of the new brand as fast as possible.” Optimize Interactive will
also help MACH manage its brand worldwide by providing guidelines that will
ensure consistency of use.
About Optimize Interactive
Optimize Interactive
www.optimize-interactive.com is an interactive marketing and branding agency. To
maximize ROI, we use smarter marketing to increase sales and lower costs.
Benefit-driven corporate and product strategies serve as the foundation for
our SEO-optimized communications. We then combine award-winning design and
copywriting with strategic expertise to build your brand and create demand.
Optimize Interactive provides branding, strategy, copy, web development, SEO,
SEM, demand-generation campaigns, lifecycle marketing, localization and
Salesforce.com performance enhancement.
About MACH
MACH operates the world’s leading hub-based mobile communications
exchange, uniting the global telecommunications marketplace. MACH solutions
shorten providers’ time to market for new mobile applications, optimise
service delivery to the mobile end-user, and accelerate the settlement of
inter-operator financial liabilities. MACH’s hubbing technologies and
managed services connect Communications Service Providers (CSP’s) at every
stage of the mobile application value chain – from signalling and
connectivity, to legal and commercial, to billing and settlement.
MACH enables the efficient flow of mobile traffic, of service validation,
delivery and billing information, and of settlement transactions. MACH is
the largest provider of data and financial clearing solutions for wireless
roaming, and more than 50% of the world’s roaming calls are processed
through MACH systems. 15 out of the 24 members of the GSMA executive
committee use MACH’s clearing services. MACH operates the world’s largest
open connectivity roaming hub, Link2One, and more than 60% of all NRTRDE
files are processed and verified in MACH’s NRTRDE hub.
