The IDEA 6-in-1 Adjustable Ski Boot for kids is a great present for many kids this winter as it is budget-friendly and provides an affordable solution to keeping families busy, active and having fun together during the snowy months this winter and for many years into the future. IDEA is unlike traditional, single-sized kid’s ski boots as it grows with a child’s foot enabling three or more seasons in the same boot.

IDEA is an innovative product that is having a positive impact on the ski industry. The boot expands with children’s rapidly growing feet for several years, covering six sizes and eliminates the need to purchase new boots each ski season. IDEA is a budget-friendly investment that pays off over a short period of time and helps reduce the cost barrier associated with families recreating together in the winter. Money saved over the years from not having to purchase new ski boots every season equates to more trips to the mountain.

An introductory video that outlines the economic practicality of the IDEA 6-in-1 Adjustable Ski Boot can be seen here: http://www.youtube.com/watch?v=_aAdvpQ8fwI 

“IDEA represents real change in the ski industry,” said John Alarie, ski industry veteran and general manager of Roces USA. “IDEA is the result of Roces’ bringing their years of experience, technical research and passion from the in-line skate business to the ski market.”

IDEA is also an economically sound venture for rental shops and retailers. Ski rentals can satisfy plenty of requests and do not need to adjust ski bindings to each customer with only three models in stock. The affordability and practicality of IDEA gives retailers the opportunity to sell more ski boots. The comfort, safety and familiarity of using the same ski boot every year is causing IDEA to grow in popularity among kids who ski. Kids who receive IDEA as a gift this holiday season will enjoy with the four trendy colors available and their parents will appreciate the savings and long-term benefits of the product.

The boots can be purchased at: http://www.skisk8.com/home.php 

About Roces:

Roces www.roces.com  was established in 1952 and is a world leader in the design and production of inline and ice skates. Roces was the first designer and manufacturer of the inline skates, starting in 1982. Roces, located in the area of Montebelluna (Italy) is devoted to elegantly combining dynamic performance and refined comfort. Roces has many years of expertise which no one in the marketplace can match. Based on their solid foundation, each product model is carefully developed for the specific needs of the skier or skater. Using the best materials and components, Roces ensures safety, dependability, comfort and performance.

More information about the IDEA 6 in 1 Children’s Adjustable Ski Book can be found at http://www.roces-snow.com/