November 5, 2009 ( PowerHomeBiz.com )
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The telltale signs of a sea change in website design using rapid
interactivity are beginning to show. Success stories of interactive websites
are emerging in different parts of the world. With minimal cost and effort,
designers of these sites are adding the midas touch. Who are these web
designers? What are they doing differently?(article continued below ...)
# Interactive websites present their message in a very attractive and
engaging way. Considered the American Baptist Church web site, which
presents the Call to God in way that is sure to attract and engage the
younger visitors, who play with a 3 dimensional cube that rotates and
narrates its messaging with voice and pictures. The message in this case
talks about one’s connection with God through prayers, and volunteering for
the local church. It targets the youth aptly through the creative use of
interactivity. A great example that shows how a non-profit organization uses
interactivity to convey its message effectively.
When I talk about success, I am not really surprised to see the
commercial use of interactivity done effectively. A firm that deals with
professional Internet Marketing Services aptly displayed their portfolio
through Panning Cards. This interactive feature engages users and encourages
them to get a quick visual of each portfolio item, with an option to drill
down for more. That’s what I call reaching your varied target audience with
a bang!
There is a whole new generation of website design. As Clayton Christensen
argues in his celebrated book The Innovator's Dilemma, disruptive
innovations start in under-served markets. New generation web designers are
yet again demonstrating efficiencies in their work with rapid interactivity,
trumping traditional ways of web design. The question remains…will this work
for you? The answer lies solely with you!
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Vikas Joshi is passionate about making our lives more effective
through interactivity. His vision has inspired a global market for
interactivity software. As founder, Chairman and Managing Director at the
Harbinger Group, he leads an international organization building
cutting-edge technology. Thousands of professionals worldwide rely on
Harbinger’s award-winning products for engaging users more effectively.
Vikas enjoys creative reflection on work and life through his writings and
speeches on learning, technology innovation and entrepreneurship.
http://interactivityworld.blogspot.com
