In Y-Size Your Business, Jason Ryan Dorsey -- The Gen Y Guy® -- shows you
why embracing Gen Y employees gives you an immediate competitive advantage
and positions your business for long-term growth. In today's economy, the
opportunity Gen Y presents has never been more attractive. Gen Y is
cost-effective to employ, brings a timely skill set to the workplace, and
wants to make a difference from their first day of employment.
A member of Gen Y himself, Dorsey gives you an insider's perspective on
how these career starters and young professionals think and act. He then
reveals a step-by-step methodology for attracting, retaining, and motivating
productive, high-performing Gen Y employees -- and how to do so without
investing a lot of time or money. To make the methodology easy to implement,
Dorsey includes more than fifty inexpensive, ready-to-use strategies that
deliver fast, measurable results.
Companies that wisely choose to embrace Gen Y employees today will be
well positioned to navigate the global economy tomorrow. Not only will these
companies benefit from the talents and ambitions of Gen Y -- they'll also
benefit from Gen Y's increasing economic influence and massive social
networks.
Based on Dorsey's frontline work with business leaders around the world
-- as a keynote speaker, consultant, and generational expert -- Y-Size Your
Businesspresents precisely the solutions you need to make the most of a
generation growing in importance and ready to make an impact on your bottom
line right away (and blog about it!).
Author Bio Jason Ryan Dorsey, author of Y-Size Your Business:How Gen Y
Employees Can Save You Money and Grow Your Business is an award-winning
entrepreneur and an acclaimed keynote speaker often referred to as "The Gen
Y Guy"®. He has been featured as a Generation Y expert on 60 Minutes, 20/20,
the Today show, andThe View, as well as in Fortune magazine.
For more information about the book, please visit
www.JasonDorsey.com .
Reviews
"Jason's insights into the Gen Y employee are both original and
eye-opening. His engaging and timely book will help employers from every
industry better understand their Gen Y employees and, more importantly, make
a powerful connection with them that can reap huge rewards for all."
--Kathleen Taylor, President and Chief Operating Officer, Four Seasons
Hotels and Resorts
"Jason brings a valuable new perspective to the Gen Y employment
conversation. He shows you how to make the most of his generation's
strengths while building on the talents of employees of all ages." --Dan
Beem, President, Cold Stone Creamery International
"Jason Ryan Dorsey is able to build the bridge of understanding between
generations. He gets us. He gets them. And in Y-Size Your Business, he gives
us the tools to translate, adapt, and embrace the fastest growing generation
in the workplace." --Betsy McLaughlin, CEO, Hot Topic
"Y-Size Your Business delivers the behind-the-scenes insight and
practical how-to that business leaders need to compete in our global
economy. The Y-Size approach will make your Gen Y employees more valuable
from their very first day." --Steve Fleming, Executive Vice President of
Sales, Ceridian Canada
"If you want to build a winning team, you need to have heavy Gen Y
representation. Jason's book shows you how to recruit, motivate, retain, and
maximize this new generation of digital natives." --Tim Sanders, former
Chief Solutions Officer, Yahoo!, and author of Love Is the Killer App
