With demanding careers, busy schedules and extensive travel, these were not uncommon scenarios for Kai Murray and Evelyn Hocking, the founders of wish4a .com. When trying to find luxury gifts for men, women and friends, they saw a gap in the market for a website that would help people like them remember key dates in time, and to select and send thoughtful gifts to friends and family.

Kai and Evelyn met in 1995 whilst studying at Edinburgh University Business School. Having graduated in the top 10 of their MBA class, they continued with very successful corporate careers. Kia, as the Managing Director of the UK’s fastest growing search and selection company, was recognised as Business Woman of the Year in 2004. Evelyn won Young Banker of the Year in 2000, and worked as Director of European Corporate Finance in one of the UK’s leading Banks.

When running out of time and trying to find luxury gifts online, Kai and Evelyn found that there are numerous websites to visit but none that suited their tastes. “We searched for something that would make the recipient feel like a huge effort had been made, something really special and unique,” Kai explained, “however our search was futile, all we could find was gimmicky tat.”

Using their business and commercial acumen, love of travel and design Kai and Evelyn created wish4a .com, an online shopping service for time-poor individuals who are looking for that extra special gift. Wish4a .com sources luxury gifts for men, unusual gifts for her, and kids as well as suggesting luxury gifts for Christmas and weddings.

On a quest to find some of the most unusual gifts for her and luxury gifts for men that money can buy, their research activities have taken the two to some of the most stylish cities and trade shows in the world, including Milan, Paris and New York.

“We have sourced the most amazing range of products from organic and recycled to luxury items for the most discerning; and extra special ideas for those really difficult to buy for group,” commented Evelyn.

“We have conducted focus groups with high end retail experts and individuals who do most of their shopping for luxury gifts online,” Kai explained, “to solicit honest and reliable feedback on our product range.”

“And, we have built a customized website which incorporates a special event calendar, a wish4a ‘wish list’ service and an easy to use purchasing system.” Kai continued, “Our reminder service will alert you of special dates three weeks in advance, offer you gift solutions and deliver a beautifully packaged parcel – bang on time! Lets be honest, no matter how organized an individual you are, a gentle reminder of forthcoming anniversaries, birthdays and celebration is a must!”

“Many people have asked us why we are launching a new business when there is so much turmoil in the market,” Evelyn commented, “We believe that this is a perfect time to launch a personality brand such as wish4a .com, after all, the economic climate doesn’t change the way you feel about the people you care about or the life you choose to lead.” Evelyn concluded, “we all know how much the gifts we give say as much about the giver as the receiver.”

“Today, people are far more concerned about responsible retailing, integrity and ethics,” Kai explained, “Our wish4a product range helps support this ethos without excluding the interesting and stylish.”

“At wish4a .com we believe that when you buy a gift from wish4a .com you will be buying into a lifestyle,” said Kai, “We are passionate about our products, our service and our relationship with you as valued clients.”

There will always be a lifestyle market. Retail therapy is here to stay so realise your wishes today at wish4a .com – you’ll never shop online anywhere else every again.

Visit wish4a .com at www.wish4a.com 

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