This from PMQ Pizza magazine:

How about this scenario: Joe's Pizza Shop wants to contact all the customers in their computer system. Joe has the option of either recording his own phone message or he can have a professional service record it for him. That’s where a new service called Free Coupon By Phone comes in. Located in Brooklyn, Ohio, the company sends out a message to Joe's customers on Wednesday night with the offer for a free medium pizza with the purchase of a large pizza and the offer is good until Thursday night. His customers can place an order by pressing "1" and the calls can either be forwarded to a voicemail system for Joe's Pizza Shop to process, or it can be transferred immediately back to the pizza shop itself. With such technology, the possibilities are indeed endless. . . .

You can view the complete article at http://www.pmq.com/mag/20061112/ideaforum.php 

Features of FreeCouponByPhone are as follows:

• • The message to be sent can be recorded by the system calling you or you can upload a nice customized message created on a personal computer.
• • Thousands of phone calls performed within minutes.
• • Phone lists can be generated via popular databases or keyed in to a simple file prior to blasting.
• • Called individual can press key option during the call.

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http://www.freecouponbyphone.com