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November 13, 2008 ( PowerHomeBiz ) -
India --
After catering to the Indian mobile value added services (MVAS) market for
long, Ahmedabad-based Net4Nuts Limited is now exploring similar overseas
market for its flagship low-cost application MeOnGo, which enables push
email on all internet supporting mobile devices.
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A middleware technology company providing various MVAS to top mobile
operators like Airtel, Vodafone and Idea Cellular in India, Net4Nuts will be
launching its products and services in similar markets like Middle East,
Latin America, East Europe, and Africa. However, instead of setting up its
own base there, Net4Nuts will look to tie up with local partners for which
it has already begun discussions with several players there. In India, the
company offers its products and services on B2B basis to operators who then
offer them to end users.
"Regions like Middle East, Latin America and East Europe are similar to
India in terms of low bandwidth, low expenditure on MVAS and demand for low
cost products. Globally, one can access now emails or browse for around $
1-2 and our products will be priced accordingly. We, therefore, hope to gain
a good ground in these markets," said Chirag Patel, founder and chief
executive officer of Net4Nuts Limited.
MeOnGo, short for ‘Me on the Go’, allows a user to read emails on a
mobile. Access is also available from any POP3 or IMAP4 based mailboxes. The
service works over Wireless Application Protocol (WAP) and supports versions
1.1 and above for Wireless Markup Language (WML) and Extensible HyperText
Markup Language( XHTML). While earlier the product was offered for no charge
in India, MeOnGo will be launched in overseas market for a nominal price.
Moreover, the company is also planning to offer some new products and
services directly to end users. "We intend to develop the MeOnGo brand and
add more innovative and customized services to it and offer it directly to
end users. These services will, however, not be a competition to our
existing operators," added Patel.
According to the company’ estimates, the number of users across the world
having email on their mobile phones would see a jump of at least 20 times.
From 6-8 million users across the world, the number would in likelihood go
up to 150 million in the next four years, the company believes.
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