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India To Take A Bite Into The $187M Global Brand Licensing Industry 
Country's first ever Brand Licensing conference to be held in the Capital

November 19, 2008 ( PowerHomeBiz ) - India  -- The inclination for making business through licensing has increased enormously, and has been the trigger to organize India's very first International Licensing event. The Brand Licensing India Conference 2008', to be held on 29 – 30 November, 2008 at Hotel Ashok, New Delhi, is being organized by Franchise India Holdings Ltd., supported by International Licensing Industry Merchandisers' Association (LIMA) – the recognized, authoritative voice of the licensing industry worldwide.

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According to Mr Gaurav Marya, President, Franchise India Holdings Ltd., the organizer of Brand Licensing India Conference 2008, "The conference aims to analyze the growth of licensing industry in India and its powerful impact on Indian retailing, and will be a great platform for Indian companies to learn from Global industry professionals, to leverage best practices and knowledge in the Indian licensing industry."

Licensing experts from all over the globe will be converging at the conference, including Mr. Kelvyn Gardner, MD, LIMA, UK; Ms. Sarah Cole, Head of Marketing, Linguaphone (Holder of Pingu Character License Worldwide), UK; Mr. Shailesh Chaturvedi, CEO, Tommy Hilfiger; Ms. Nanette D'Sa, Sr. Vice President (Licensing & Merchandising), Star India; Ms. Roshni Bakshi, Regional Director, Disney Consumer Products - India and Asia; Mr. Rajiv Sangari, CEO, Spacetoons and many more.

Licensing industry worldwide is estimated at $187 billion. Retail sales of licensed merchandise in the U.S. and Canada in 2007 reached $71.25 billion and the licensed product market in Western Europe has been estimated to be worth in excess of $26 billion.

The potential for India to be benefited from the Licensing industry is huge. The emergence of modern and more organized retail in India, estimated at US$ 200 billion, has been projected to grow at 5% per annum and has set the pace for new collaborations between International Licensing companies and Indian business houses.

About the Organizers

Franchise India Holdings Limited (FIHL) is Asia's largest integrated franchise and retail solution provider since 1999. Franchise India is an authority on franchising, licensing, retail, real estate and marketing having helped numerous investors in the country to become entrepreneurs. Franchise India is a franchise focused-investor centric organization and has helped over 1, 50,000 investors realize their business dreams.

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