Here's what management consultant John Reddish does.
He tells his prospects to search the number of mentions he has on Google!
Since John has hundreds of articles and other links, he looks like a rock
star compared to his competitors!
I follow this strategy all the time. I actually have people calling me up
asking – so does article marketing really work? I ask them if they’re by the
computer right now. Then, I tell them to Google my name “Eric Gruber.”
You’ll see hundreds of links with my articles.
If you do that right now, you should find on the front page my articles
on Microsoft Dynamics, About.com, PublicityHound.com, SiteProNews.com and
many others.
I, not only use this strategy when I am trying to sell to new prospects,
but also when I am speaking live on stage or on teleseminars. It helps me
build credibility with my audience.
Remember, every time you write and submit articles, you increase your
credibility and visibility - and that can pay off in many ways! But in order
for this to work you must follow a few basic rules.
3 Article Marketing Rules You Must Follow If You Want to Increase
Credibility and Visibility
Rule #1: Write and submit articles on a consistent basis.
Article marketing will NOT work if you just write articles and submit
articles every once in a while. You should write at least one article per
month. If you need help generating article ideas – check out my Instant
Article Writing Templates at
http://www.StartWritingArticlesFaster.com
Rule #2: Submit your articles to the top websites and ezines that your
audience is going to every day for information that you can provide.
Don’t get me wrong, submitting to article directory sites like
ezinearticles.com is good. It gives you more links and the more links you
get, the higher you will rank in the search engines. But the article
directory sites will not give you extra credibility. Anyone can get
published there as long as you follow the site’s editorial guidelines. It
will not make you an expert in the eyes of your prospects. So find the top
websites that your audience is visiting and submit your articles to those
sites.
Rule #3: You must provide unique information that proves you are the
expert.
If you provide the same, regurgitated information as everyone else – how
is that going to make you any different from your competition? It doesn’t!
So, provide your top, expert information. Don’t be afraid to give your best
material. By giving great information for free, people will automatically
think, “Wow! If I’m getting this kind of information for free, the
information that I have to pay for must be out-of-this-world. I must get it
now.”
If you follow this advice, you’ll increase your credibility and
visibility. And, you’ll be able to answer the question,” "What makes you
different from everyone else?"
Article Marketing Expert Eric Gruber uses the power of articles to
create online opportunities for Internet marketers, small business owners
and entrepreneurs who want more publicity, prospects and profits. Now, you
can get his instant article writing templates that will help you write your
articles in 30 minutes or less. For a limited time, you can get 3 of his
favorite article writing templates for free at:
http://www.TryMyFreeArticleTemplates.com
