In sequence for a solo email ad to be effective and successful, many points have to be taken into account. First of all, you have to do your research good. There are LOTS of websites that offer solo ads, if they are free, cheap, or expensive, the web is inundated with marketers offering you the best solo ads packages in order to get you to buy. The control is in your hands. Before you even decide where to get your ad from you must have selected your niche. You should avoid to purchase random solo ads to people who simply do not care to look what you have to sell. In addition to selecting targeted solo ads, you must try to obtain solo ads that are sent to contact email addresses. Why? Simple, people doing business online will frequently have more than one email address, one as their contact the other one to get all of their bulk mail to which will typically, be unnoticed. By purchasing contact solo ads, you are assured the ad is being sent to the contact email of the person therefore ensuring you that a real person will be getting the message.

Once you have a niche and have researched different options of solo ads and programs then you need to write a SUPERIOR, Persuasive ad copy. I can not stress enough the importance of having a good ad, with good content that appeals to the potential reader and makes them want to read more. Keep in mind, time is money, therefore your solo ads must be concise, direct to the point. It is ok to elaborate on a catchy phrase but do not overload.

As well to your ad being brief it must be sweet. You must appeal to the reader. Make them identify with you, with a situation you went through, and how you resolved the issue with the help of the product, service or site you are pitching them.

Be persuasive but do not overload. People hate fake promises that your product/site or service will make them millionaires in a week. Unless they win the lotto, that is impossible. Bill Gates did not become a rich in a year, nonetheless a week. So keep it real!!! People appreciate truthfulness and they will trust you more and will be more eager to see what you have to offer.

After writing your ad copy, choose a headline or subject line. Even if a lot of web marketers I have come across prefer to do this first, I write it at the end. Why? It is much easier to select a convincing and memorable line from your ad body that can capture someones interest, than writing a great ad to a maybe ordinary line. Of course everyone is different, but believe me, this way has never failed.

Once you have written the winning solo email ad and selected the best catchy line, purchase the email advertising campaign that best suits your budget and fulfills your requirements. Bear in mind, targeted, contact email addresses are a must if you want your solo email ad to have results.

Finally Lastly and most importantly, do not lose hope. It has been proven, not just in web marketing but marketing in general, that it takes people about seven views of an ad to make a purchase. I know it sounds tiresome and you can get impatient, but hard work and consistency are key elements in success. Just take some time, watch TV for a while and count how many times you see ads of different products. I am sure in four hours you will see ads for the same company many.

Stay focused, and good luck!

Author:

James Snow, is a seasoned Online Marketer and CEO of PrimeRealAdState.com - PRAS - Manual Traffic Exchange, Email Solo Ads and Social Networking for business, entrepreneurs, internet marketers, referral programs. Including classified ads, banners and social bookmarking. Requires free register to contribute and share ideas market and promote to other business owners.