Sourcing.indiamart.com will have eight categories – Agro, Apparel, Auto, Building Materials, Electrical, Engineering, Handicraft and Pharma. Of these, Apparel and Engineering sections have gone live in phase 1. Subsequent phases will see content from more sections being added to the mega portal.

According to Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, “Content is a key factor that drives informed business decisions. And when it comes to SMEs, it becomes all the more important that lucid and well-categorized information on every product one can think of, is made available to both buyers and suppliers. This ensures that business needs are better understood by both sides and the lead generation and subsequent traction is more spontaneous.”

Users of Sourcing.indiamart.com will have single click access to all other IndiaMART.com resources and services.

About IndiaMART.com http://sourcing.indiamart.com

IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a presence in over 100 cities pan-India. With approximately 1000 employees, IndiaMART.com offers an extensive range of value-added products and services to over 500,000 members and over 5 million global buyers across industries and verticals.

IndiaMART.com has won numerous awards over the years including Red Herring 100 Asia & Emerging India and the company has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.