Franchise Direct is perfectly positioned to examine the global franchise
market, as it is a prominent player in international franchising and
operates popular national portals in seven major economies in North America
and Europe. Their exclusive study has wider ramifications for the
franchising industry. The list was compiled according to an objective
methodology that factored in a range of commercial matters alongside issues
of corporate citizenship and best practice. Franchise Direct examined each
franchise’s units, revenue and market position. It also weighed in its
support and financing for franchisees, as well as its policy regarding
environmental and social matters to arrive at its list of the Top 100 Global
Franchises.
The Top 100 Global Franchises provide an insightful glimpse inside the
state of the franchising industry in the current economic climate. For
instance, the Top 100 is largely dominated by the top performers in the
quick-service restaurant industry, with McDonald’s and Subway coming first
and second. But the list also shows the diversity of the franchising system,
with cleaning, internet and senior care franchises represented in the Top
100.
Franchising is seen by many as an American concept, but these rankings
are also unique because they indicate the rising success of franchises
outside of America. Fifteen franchises that are not based in America have
cracked the Top 100, with franchises from Japan, Australia and Britain
represented.
This list provides a blueprint for franchises considering international
expansion.
While each franchise on the Top 100 has developed a clear brand identity,
they all share a number of similar traits. Each has built its success on a
clear business model that’s easy to replicate, a strong support apparatus,
an ability to innovate and a sensitivity towards environmental issues..
Franchises are certain to play a greater role in the globalizing economy.
Despite the global credit crunch, the world’s top franchises remain
cautiously optimistic. This list shows that franchising continues to remain
a vibrant economic force in America and beyond.
About Franchise Direct:
Franchise Direct www.FranchiseDirect.com is one of the world’s leading
portals for franchise and business opportunities. Started as a single
website for the promotion of franchises in the US market in 1998, Franchise
Direct now operates a suite of six multilingual sites targeting North
America and Europe. Their American center is in Atlanta, Georgia and they
can be contacted on 1-866-325-9830.
Contact Us -
Anto Mathew
Online Marketing Coordinator
Franchise Direct USA, Inc.
3355 Lenox Road, Suite 750
Atlanta, GA 30326