Recently my girlfriend, Kristina Jaramillo, attended one of the worst
bridal showers ever. I've never heard of a bridal shower where more than 75%
of the guests left insulted, have you?
Here's one of the reasons for the total disaster…
The bridesmaids thought it would be funny to put on a clothesline the
different types of underwear to represent the different phases of life and
marriage ending with Depends. Now this would have been a perfect gag for a
bachelorette party, where all the guests would have been in their 20's and
30's. But not a bridal shower, where at least 75% of the guests were ages 55
to 75.
The bridesmaids totally forgot who their target audience was.
Out of respect for the bride, the guests did not leave, even though they
were disgruntled. However, if you write articles or website content that's
not geared for your targeted audience, people will leave.
Keep reading this article below to find out if you're insulting your
targeted audience - without even realizing it.
3 Mistakes Most Article Marketers Make That Insult Their Audience
If you're making any of the mistakes, then you are insulting publishers,
prospects and readers alike.
Mistake #1: Failure to identify your audience.
I search the Internet all time for articles that can help me build my
different online businesses. There are many times that I won't open an
article because I don't know if it's for me. And, because my time is
valuable, I don't want to waste it on an article that isn't for me. That's a
slap in my face. So identify your audience in the title, in the introduction
and in the bio box.
Mistake #2: Failure to use examples that resonate with your targeted
audience.
Let's say you write a sales article titled, "How to Double Your Sales in
the Next 60 Days." And, let's say you use examples from the financial
services sector to reinforce your points. Then, you target an online
publication that's specifically for IT sales professionals. And, although
your tips, tools, information, systems and products may work for a broad
variety of industries, if you don't tweak your article examples, to show
that you understand my industry - you lose instant credibility. It's an
insult to think that you can connect with me, even though you don't show me
that you have experience with my particular industry.
Mistake #3: Giving the wrong level of information to the wrong
audience
One of my article marketing clients is a career coach who would love to
get more 100K+ executive clients. The problem is that every article he
writes has basic information that recent college graduates need - not
executives who have been through the job searching process many times. If he
wants to attract higher-level clients, then he has to stop insulting their
intelligence and start writing articles with information that resonate with
that specific audience. When you write, you have to keep your audience in
mind and write to their needs, wants and desires.
That's why it's important that you write a variety of articles. To get
started, check out my FREE Instant Article Writing Templates at
http://www.TryMyFreeArticleTemplates.com
Article Marketing Expert Eric Gruber teaches experts, authors, small
business owners, entrepreneurs, speakers and internet marketers who want
more publicity, prospects and profits how to write articles that persuade
and motivate prospects to take immediate action. Now, you can get 3 of his
favorite instant article writing templates that will help you write your
articles in 30 minutes or less at:
http://www.TryMyFreeArticleTemplates.com