The leader of the pack is the Dual Tech Refrigerator which is a unique combination that brings together a pioneering technology and integrates it to a French door, side-by-side Bottom-Mounted Refrigerator(BMR). The highlight of this futuristic Refrigerator is the unique feature called the Convertible "Freezer to Refrigerator" Compartment. This cutting edge technology instills the refrigerator with the ability to convert the Freezer compartment to a normal Refrigerator Compartment with the touch of a button. This feature gives a modern household’s unprecedented flexibility in terms of usage of the given space either as a freezer or as a regular fridge compartment according to the requirement at any particular period of time.

For example a consumer can convert refrigerator space to freezer space to prepare for holiday entertaining. In case of a party you can increase the refrigerator capacity to store the leftovers when the party is over. The refrigerator has VC fresh technology to ensure freshness for a longer time. ROHS compliance makes it eco-friendly and apt for all Indian homes. This 779 ltrs new model, HRB 703 MP/S is available in steel finish and is priced at Rs. 144990/- in the Indian market.

Existing Empress series gets 3 new members in its family. TRIMAX is a 3 door, 270 Ltrs Frost Free model that gives an all new experience to the consumer with its great looks andexclusive features. Initially the launch of this model has been planned in 6 cities only. In addition to this 2 new models were launched in the Empress Series in 330 & 440 ltrs capacity. The entire range is priced in a bracket of Rs. 27990 to Rs.43790. All the new models come packed with Energy Class “A” rating.

The new and innovative range of refrigerators represents Haier’s efforts to be continuously innovative and introduce new cutting edge technologies for the consumers in the Indian market from time to time. Announcing the launch of the new range, Mr. R T Rajan, Director - Sales and Marketing, Haier India, said “The 'Dual Tech' refrigerator is differentiated on account of the unique technological advantage. The new features introduced are a result of company's continuous focus on bringing `consumer relevant innovation' to Indian homes. The refrigerator has been designed keeping in mind the specific needs of the Indian consumer. These features not only enhance performance but also meet the expectations of consumers who constantly look for distinctive features like the Easy clean “Fingerprint proof” SS door and small but useful added benefits like 2 lights in freshfood,1 light in freezer,1 light in convertible compartment.’’

The interiors of the refrigerator are expansive with the Blue Tinted Spill proof Glass Shelves providing space and improved storage options to easily accommodate large containers, wide and huge food items like cakes, jars etc. The Dual air curtain cooling and Multi-route air passage enable this cutting edge technology to freeze food quickly and prevent nutrition loss. As part of the company’s aggressive growth plans and new positioning strategy Haier aims to establish a leadership position in the coming years.

About Haier Group

The Haier group was set up in 1984 in Qingdao of China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China.

The company has its marketing and sales network in 168 countries around the world, and in 2007, the group turnover aggregated US$ 16.2 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture, Haier has been widely recognized as a leader of 9 products in terms of domestic market shares and the 3rd player of 3 products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials.

Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India the company’s product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems. Planet Haier, the company’s exclusive showroom showcases Haier’s entire range of home appliances available in the Indian market. The company today has 23 such showrooms across the country and plans to reach a figure of 25 showrooms in the coming few months.