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October 30, 2008 ( PowerHomeBiz
) - Boston, MA
-- A local man is part of a unique collaboration via the internet,
involving 237 marketing professionals who blog from 29 states throughout the
U.S. and from 14 other nations from Australia to the Ukraine. Scott White,
of Boston, joined online with other bloggers to write The Age of
Conversation 2, a book that is being published this month. All proceeds from
sales of the book, available in hardcover and soft cover editions, as well
as a downloadable e-book, will be donated to Variety, the international
children’s charity.
(news continued below)
Scott White is the “BIG Kahuna” at Brand Identity Guru. He writes a blog
called The BIG Kahuna (http://www.brandidentityguru.com/wordpress).
The book has an unusual story behind it, involving online connections
between people around the world who have never met each other.
White contributed an essay titled Vanilla Is, Well…Vanilla, which asks
“Why do 90% of companies try and be everything to everyone? Do you think it
benefits you to be part of the “norm?” Blending in only shows how weak you
are, standing apart shows why you’re different and better. Which club do you
belong to?” . “Blogging has become a new way for professionals to share and
discuss ideas,” White said. “Collaborating on a book about conversation is a
perfect way to share among ourselves and among others who don’t read blogs.
And we have the added incentive of helping a charity that does important
work around the world. I am thrilled to be a part of this project.”
Nearly two years ago through a chance online conversation, Drew McLellan
and Gavin Heaton decided to invite fellow bloggers to participate in writing
a book about conversation and how it impacts us in marketing, in business
and in life in general. “Blogging, after all, is about conversation,”
McLellan said.
More than 100 bloggers from the U.S. and eight countries responded by
contributing essays on conversation. The book, published in the summer of
2007, earned $15,000, all of which was donated to the international
children's charity Variety.
“Gavin and I were overwhelmed with the response,” said McLellan “Almost
as soon as the first book was published, we heard from bloggers asking when
the next book would be published so they could contribute essays.”
The Age of Conversation 2 will be available as a downloadable e-book
beginning October 28, at a cost of $12.50, of which $10 will be contributed
to Variety. Beginning on the same date, orders will be taken for a limited
number of printed books in hardcover ($29.95, with $6.04 to charity) and
soft cover ($19.95, with $8.02 donated to charity).
Purchases can be made online at
http://stores.lulu.com/ageofconversation . More information can be seen
online at
www.ageofconversation.com .
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