Jenny Finke, a long-time U.S.-based PR strategist, partnered with the founders of Handle Your Own PR in Australia to bring the company’s mission and PR tools to the U.S.

“I was inspired by the Handle Your Own PR mission of empowering business owners to do their own PR. I believe that quality PR services should be within everyone’s reach, especially when more people than ever are launching new businesses, products and services with limited budgets,” says Finke, who also owns a small PR agency in Denver, Colorado, Red Jeweled Media, which specializes in helping entrepreneurs and small business owners harness the power of PR.

HandleYourOwnPR.com helps entrepreneurs and small business owners in a variety of ways:

• Low-Cost Media Lists: Handle Your Own PR offers downloadable media lists available for purchase. These media lists are extremely targeted so small business owners and publicists don’t have to spend a lot of time researching the right reporters and bloggers to write about them. More than 15 media lists are available to help small business owners and publicists reach parenting editors, beauty editors, top book editors, real estate writers, personal finance columnists, bridal blog writers, pet magazine editors and more!
• Press Release Writing Services: Handle Your Own PR provides straight-forward, no-nonsense press release writing services to help small businesses find their “story” and get the word out about their companies.
• Free PR Advice: Handle Your Own PR also offers free PR tips and strategies via the company’s website and comprehensive eNewsletter.

Jules Brooke, who founded Handle Your Own PR in Australia along with her partner, Simone Heydon, says that she is thrilled to cross the Pacific to bring these DIY PR tools to a broader audience.

"Our goal is to empower small business owners around the world to do their own PR. We have found that entrepreneurs simply need the right tools. Our media lists and press release writing services can help them quickly get moving with their PR campaigns and initiatives,” she says.

Media lists are available for immediate download at HandleYourOwnPR.com. Use coupon code LAUNCH at checkout and receive 15% off your media list order through August 31.

About Handle Your Own PR

Handle Your Own PR is a do-it-yourself PR service that helps entrepreneurs and small, medium and home based businesses find success in PR. Its mission is to educate small business owners on how to do PR and do it well, as well as to provide tips and inspiration for anyone in the PR industry. Handle Your Own PR offers free PR tips, low-cost media lists, and press release writing services. For more information, visit HandleYourOwnPR.com.

www.handleyourownpr.com