This year more than ever, privacy and identity theft are top concerns
among online shoppers. A recent Consumer Reports study indicated that 71
percent of consumers look for a trustmark or privacy seal before doing
online business with a merchant’s Web site.
From now until the holidays, more than 23 million online shoppers per
month will shop for potential holiday gift purchases on PriceGrabber.com,
where they can instantly find and compare millions of products and services.
When considering where to buy their holiday gifts – from a mini notebook to
an iPod Touch® – consumers can be reassured with the addition of TRUSTe that
they are doing their comparison shopping on trusted, secure Web sites.
TRUSTe sets itself apart from the pack in that it is the only company
that will provide this benefit FREE of charge to its privacy approved
merchants that bear the TRUSTe seal. Starting in early October, merchants
certified by TRUSTe will have the green TRUSTe logo appear in their product
listing next to their company name.
“With cutthroat competition in the e-commerce world, we have found that
our customers – from small businesses to Fortune 500 companies – are looking
for the advantage to set them ahead of the competition,” said CEO Fran
Maier. “In comparison shopping engines, online reputation counts, and TRUSTe
helps retailers build sales through ensuring a trusted, safe environment for
shoppers.”
“Through continued innovation and consistent focus on providing the best
comparison shopping experience on the Internet, PriceGrabber.com has
established itself as the most trusted and effective online destination for
savvy shopping,” said Laura Conrad, president of PriceGrabber.com. “TRUSTe’s
familiar and reassuring green seal adds to critical information that makes
PriceGrabber.com a valuable ally to online consumers.”
• About Us -
TRUSTe Privacy Seals help consumers click with confidence by guiding them
to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry
best practices to help them make the right decisions about privacy and
protecting confidential user information. Half of the top fifty Web sites
are certified to TRUSTe’s leading practices including leading retailers,
Apple, eBay, Cabela’s, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!. To
find out more about privacy, visit
http://www.truste.com.
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Carolyn Hodge
TRUSTe
55 2nd Street, 2nd Floor
San Francisco, CA 94105
