One of my long-time newsletter subscribers recently emailed me and asked:
What if you own a dry cleaning business in Madison, Wisconsin?
Or you’re a real estate agent in Ontario, Canada?
Or you operate a bakery in Marrakech, Morocco?
If you own a local business and you want to attract customers who are in
your neighborhood or city, can article marketing still work for you?
My answer = Yes!
Many of my article marketing clients at WantMoreProspects.com
own businesses that have local clients and customers. They use article
marketing to increase their web presence, bolster their website rankings in
the search engines, establish themselves as an expert in their niche, and
also to generate more targeted traffic to their website.
So, although you may not be looking for national or international
attention, you can still benefit from a targeted article submission
campaign. Now, when I say “targeted traffic”, I mean that the people who are
visiting your website are the type of prospects who might be truly
interested in your business. They are not just random passers-by.
How can you get targeted traffic for your local business using article
marketing?
To be sure that the traffic you receive is targeted, write about your
area of expertise and in your resource box (that’s the author bio that sits
below your article) specify the location of your business. This would tell
the reader that you only work with people in that location.
Also, if appropriate you could write some articles that specifically deal
with your industry in your location. For example, if you are a Real Estate
agent in Ontario, Canada, there may be some unique aspects of buying or
selling a house that are specific to Ontario.
Here’s one article idea: “10 Upcoming Neighborhoods in Ontario, Canada
That You Should Consider Buying a House In”
Then the article would have to deliver on the promise that the title
makes. Please resist the urge to mention your location in the title and then
write an article that offers generalized info. If you mention your location
in the title, you need to provide specific info about that location.
What You Must Remember When You Are Trying to Get Local Attention Using
Article Marketing
The main thing to remember is that while we talk about a “global
audience”, every one of us who is doing article marketing wants to attract a
certain type of person–the type of person who is most likely to be
interested in our business.
I don’t know of any website owner who wants every Tom, Dick and Harriet
coming to his or her site.
Whether you have a local business or an Internet business that operates
worldwide, you still have a target market, and you need to write your
articles with that specific group in mind.
So, don’t let the “global exposure” idea intimidate or mislead you. When
done correctly, article marketing generates targeted traffic.
You can get traffic that is targeted to your specific location (if that
is what you’re going for).
You can get traffic that is targeted to your industry.
You can get traffic that is targeted to people with very specific needs.
You can get traffic that is targeted to people with specific interests.
So start writing articles for your local business. If you’re stuck, grab
my Instant Article Writing Templates at
http://www.StartWritingArticlesFaster.com
Article Marketing Expert Eric Gruber uses the power of articles to
create online opportunities for small business owners who want more
publicity, prospects and profits. Now, you can get his instant article
writing templates that will help you write your articles in 30 minutes or
less. Get 3 of his favorite article writing templates for free at:
http://www.TryMyFreeArticleTemplates.com
