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September 22, 2008 ( PowerHomeBiz
) - Northridge, CA --
A recent survey of businesses using dancing outdoor inflatables to promote
their businesses or event revealed interesting metrics regarding the use,
selection and product requests of customers using the promotional inflatable
technology. Findings of the survey revealed the effectiveness of this
promotional technology with 89% of existing dancing inflatable users ranking
them as effective or very effective at attracting business prospects.
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Dancing inflatables entered the market in the early 1990s and continue to
evolve in terms of pricing, design, functionality and applications. These
animated inflatables are typically 20 plus feet in height and come in the
shape of characters or straight tubes. Typically, these inflatables have
custom logos or messages imprinted on them. These inflatables differ from
large static inflatables such as the rooftop balloons or big gorillas
because rather than hold the air in the inflatable, air passes through them
causing them to dance, bend and generally move about. Dancing inflatables
consist of a high-power fan at the base and a strong lightweight material
attached to the top of the fan which inflates then moves, twists and bends
as the wind flows through the inflatable resulting in attractive movements.
Users of dancing inflatables, including retailers and event producers,
choose this form of promotional display to highlight a location and drive
attention to the area. “We noticed a near instant response to our use of
dancing inflatables as they really help a business to stand out amongst the
many,” said John Pflughoft, Owner of JODATI Inc. dba Blockbuster. “We custom
ordered ours in colors to match our corporate logo so in addition to driving
customers through our doors, these inflatables also support brand
awareness.”
In addition to the large percentage of users who realized clear return on
investment using dancing inflatables, the survey also revealed the
following:
· 88% Have used dancing inflatables for events or promotions · 94% would
consider using dancing inflatables in the future · 86% would rather have
higher quality U.S. made dancing inflatables
The survey was conducted over a 14-day period and sponsored by SkyDancers
International, a pioneer in the development of dancing inflatables. The
survey targeted known users of dancing inflatables who purchased them for a
variety of reasons including the promotion of events, event kick-offs,
business grand openings, business sales events and more.
“Users of dancing inflatables acknowledge that attracting attention to
events or promotions can be very challenging and many have used techniques
and strategies that have not produced anticipated results,” said Chris
Austin, President and CEO of SkyDancers International. “When resources are
poured into a promotion or event and the audience required to make the event
successful does not show, it can be a painful experience. Our data shows
that dancing inflatables mitigate that risk and support organizations in
achieving the results they seek.”
To receive a full copy of the dancing inflatable survey results, call
Chris Austin at (818) 701-5259 to view details of the survey, performed in
August, 2008.
About SkyDancers International
SkyDancer inflatables are in use by more than 10,000 companies worldwide,
including Blockbuster, Burger King, Sprint, Wendy’s, Tobasco, Best Buy, Good
Guys, Six Flags and have been used at world-class events including the Super
Bowl, World Cup, Grammys and events globally. Custom SkyDancer inflatables
are manufactured in the United States and require only five minutes to set
up. The systems can run nearly indefinitely - weather permitting. To learn
more about SkyDancers International, contact the company at (818) 701-5259
or email info@skydancersintl.com. Visit the corporate Website at
www.skydancersintl.com to
view hundreds of dancing inflatable characters, styles and options.
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