Do you want to know what's even better? Many of these web marketing tactics are absolutely free. Yes, you did hear right -- I actually said totally free! So what is the catch and why am I sharing some of my stash of free online branding strategies with you? The answer is: it's my job! As a Certified Start Up Business Consultant specializing in cost reduction strategies, I conduct exhaustive research on a daily basis to uncover the best free and low cost products and services available to home business start ups. As a new small business owner, you simply can not afford to waste a single penny, by overspending on marketing strategies that just don't work.

Free Doesn't Mean Ineffective

Although I tout the benefits of absolutely free online branding strategies, that doesn't mean that these web marketing tactics are ineffective. The savvy start up bootstrapper understands the benefits of free and low cost proven methods, versus expensive and unjustified expenditures.

Case in Point

About 7 months ago, I spoke with a client that was spending a ton of money on paid search marketing. David Miller operates a commercial cleaning business with annual revenues exceeding $600,000, from his home in Cherry Hill, New Jersey. After reviewing David's expenses, I realized that the company was spending over $2,400 a month in pay-per-click ads, as well as search marketing management. After a quick review of the company's web marketing strategy, I made the suggestion that they totally revamp their promotional efforts to include online branding strategies, using mostly free and organic search engine optimization tactics.

Today, my client is ranking on the first page in the Google search results for two of his main keywords. David has since published a book, which he believes contributed to him being offered a paid speaking and training position with one of the top janitorial trade organizations in his industry. Not bad for a home business.

You see, taking advantage of free marketing measures is not only smart, but it can also greatly reduce your initial start up costs and ongoing operating expenses. This translates into increased cash flow and greater profitability.

4 Online Branding Strategies for Expert "Star" Status on a Tight Budget

WRITE ARTICLES FOR INTERNET BRANDING SUCCESS

Get paid to write articles! Create an additional income stream with the added benefits of driving monster traffic to your website and boosting your search engine rankings. Article Marketing is one of the most valuable and totally free methods of web marketing. It not only establishes your expert status online, but it also serves as the building blocks for a successful online empire for the serious bootstrap entrepreneur.

Get started by checking out:

• Associated Content
• Triond

ESTABLISH YOUR STAR STATUS BY PUBLISHING A BOOK

Take your home business to the next level by parading your expertise through the pages of a book. This is one of the most successful online branding strategies for establishing superstar status. You can even do if for free! Yup, I said free. No out of pocket expenses whatsoever.

To get started, check out:

• Café Press
• Lulu

PRODUCE & DISTRIBUTE VIRAL WEB BRANDING VIDEOS

Shine like a superstar. Plaster your message, product or service across the internet with the use of viral web marketing videos. I recently found a college student that will produce a You Tube video for any small business owner -- get this -- absolutely free.

• Check it out at CreativeMedia10.com.
• Alternatively, learn how to make your own viral videos by taking a free video production course at videoproductiontips.com.

BECOME A RADIO ROCK STAR

Wedge a rock solid platform for your product or service. You can host your very own talk radio program to showcase your knowledge and expertise.

Check out:

• BlogTalkRadio

More Free Web Marketing Resources

Take your web marketing to the next level. Discover why bootstrappers are often four times more successful at building highly profitable home businesses. Learn more by visiting http://www.squidoo.com/small-business-marketing-for-bootstrappers .

© 2009 Kimberly Kelly - All Rights Reserved.

About the Author:

Kimberly Kelly is a Certified Start Up Business Consultant, specializing in cost reduction strategies for new start ups. Through her ebooks, seminars and coaching services, she teaches new entrepreneurs the secrets for finding free sources of start up funding. She is the author of the popular selling ebook: The Start-Up Business Survival Guide: 101 FREE Products and Services to Help Finance Your Dream of Successful Business Ownership. Learn more about bootstrapping your home business by visiting her website at http://www.StartUpBusinessSuccess.com .