I'm going to share with you the five reality check questions I ask my
fledgling entrepreneur clients.
Moolah
The first question is about money. Yes, it is kind of true that you need
to have money to make money, but you don't need millions. Do you have six
months or more of living expenses in a liquid account? Or do you not need
your wages to contribute to the household income?
If you answered, "Yes", congratulations. If you answered no, how long
would it take for you to accumulate that reserve?
One thing to consider is your current lifestyle. Are there expenses you
could eliminate or scale back on which would allow you to save additional
money, plus, if you've eliminated the expense, it means you'll need less to
live on in the future.
Tick Tock
The second question is about time. Do you have a minimum of 30
uninterrupted hours per week to devote to your business? By uninterrupted, I
mean time that you aren't watching a child, doing laundry, running errands
or telecommuting to a job.
A lot of people quickly answer yes to this question without really
thinking about it, so I recommend that you take a calendar and map out an
average week. Be sure to put in everyday things you might take for granted,
such as picking up the kids from school, doing household chores and
exercising.
These items take up physical space instead of mental space because
they're repetitious and so they give you the perception that you have more
time than you actually do. Now, how many hours of uninterrupted time do you
have?
When does that time fall? If it's between 9 pm and 1 am, you could start
an Internet business, but if you're offering a service to people or
companies, they will want to do business during standard business hours.
If you find that you have less 30 hours per week, it might not be the
right time for you to start a business. A new venture takes a lot of upfront
time and energy and it will take longer to build a solid client base if you
don't have the time to devote to it.
On the flipside of that, if you're transitioning out of a full time job
or know that you will soon have more than 30 hours, set yourself up for
success by expecting your business to get started and grow at much slower
than the average pace.
La La Land
The third question often surprises people. Does your personal life run
relatively smoothly? You are the center of your business. If you are also
the center of emotional mayhem in your personal life, it's going to show in
your ability to start and run your business. If you're in the middle of a
nasty divorce, adopting your first child, moving to another country or have
some other intensely emotional taxing event happening in your life, adding
the stress of starting a new business could send you straight to the funny
farm, and if not there, to business failure.
Get your personal affairs in order then open your business. I coach many
of my clients for six months to a year on getting their personal and
financial life cleaned up before they get down to opening their business.
One-Ring Circus
The fourth question is: Do you work well by yourself? Not everyone is cut
out for working from home alone. If you currently work in an office, ask
your boss if you can work from home for a week. See if you like working
without outside stimulation or the environment of an office. A day isn't
enough. You need to be home for a solid week to see how it feels to be
isolated and solely responsible for each minute of your day.
If you find this isn't for you, you can still open a business with a
partner or even several or you can rent office space in an executive suite.
A lot of people love working by themselves from home but they determine
that they aren't as productive when others aren't around or someone else is
setting the deadline. Your level of self-management will impact this
element.
Juggling
The final question is do you manage multiple projects and tasks
simultaneously without getting overwhelmed? If you answered yes, that's
great, because that's exactly what you're going to need to do daily. You are
the provider of the service, the customer service department, the accounting
department, the hr department, the marketing department, the administrative
department, the technologist-EVERYTHING (unless you have a good amount of
startup capital and can hire help right away).
If you answered no to this question, you might be a tradesman or woman
who desires autonomy in your work, but who really isn't an entrepreneur. The
distinction is that a tradesman or woman wants to do their specialty, such
as massage, process improvement, executive coaching, but they don't want to
punch a clock or be responsible for all the ancillary duties of owing a
business.
If you fall into this category, I recommend one of two things. Buy
Michael Gerber's book "The E-Myth Revisited" and see if you want to stretch
into the areas necessary to run a successful business or find a company or
business that has put the structure in place and pays you as an independent
contractor. This arrangement allows you to control when and how much you
work without managing the day-to-day.
If you answered yes to all of the questions, then you are ready to go!
(c) 2009 Leah Grant Enterprises LLC.
New Business Mentor Leah Grant publishes Startup Success, a weekly
enewsletter. If you're thinking about starting a new business or are in the
early phases of entrepreneurship, get your FR.EE New Business Startup Kit
including the Secrets of Successful Business Owners audio at
http://www.leahgrant.com