“Our clients understand that they need to produce relevant, well-written
content on a regular basis to improve their organic ranking,” said Jeff
Hicks, creative director at Optimize Interactive. “But they lack the
resources and budget to do it properly. That’s why we’ve created a simple
content development process that is affordable.” Optimize Interactive’s
process is simple and effective. By conducting monthly interviews to gather
information, the time demands on clients are greatly reduced. Then, by
reworking the same content for use in a variety of channels – articles,
social media, blogs, press releases, forums and more – they deliver
affordable SEO.
Optimize Interactive recognizes that it is a serious mistake to think
that SEO-optimized content is only useful for disseminating keywords and
creating back-links to as many sites as possible. “Content that is not
relevant and well written, that is placed on sites where it doesn’t belong
or sites of no value will hurt a company’s organic ranking,” Jeff Hicks
continued.
Optimize Interactive views SEO-optimized copy as an integral part of its
interactive marketing services. Margaret Rose, Optimize Interactive’s
Business Development Director, explained: “Our core business is building
brands and creating demand. Both branding and SEO require the consistent use
of keywords and phrases, so all our copy is grounded in SEO, whether it’s
for website content, or used in a banner ad or lead generation campaign.”
About Optimize Interactive
Optimize Interactive is an interactive marketing and branding agency. To
maximize ROI, we use smarter marketing to increase sales and lower costs.
Benefit-driven corporate and product strategies serve as the foundation for
our SEO-optimized communications. We then combine award-winning design and
copywriting with strategic expertise to build your brand and create demand.
Optimize Interactive provides branding, strategy, copy, web development, SEO,
SEM, demand-generation campaigns, lifecycle marketing, localization and
Salesforce.com performance enhancement.
www.optimize-interactive.com
