August 6, 2009 ( PowerHomeBiz.com )
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You are about to launch a new company. Your office, people and the
infrastructure is ready. And you have a fair idea about how your business is
going to be. So, now is the time to go for the graphic or logo design work.
Or, the scenario is a little different; you are already in business but want
a fresh new design for all your company graphics. The first vital thing to
do is to write down a detailed design brief.(article continued below)
There are two main reasons why you should write a design brief:
It will make sure what exactly YOU want to achieve from your design
project, as a business owner or manager. This brief will act as a reference
point for graphic or logo designers and will give them key areas to
concentrate on. This initial effort will save you time and money to achieve
the end result. If you supply as much information and details to your
graphic designer at the start of the project, he/she would be able to give
you more value for your money.
To help you give a head start, here are some points which you should
consider while writing your logo and graphic design project brief. A design
brief should include:
Your Corporate Profile
Assumption by the graphic designer is not good as incorrect information
about your company can make the entire design process absolutely worthless.
So, providing a summary of your current business and a brief about its
history and background is a must.
Your Company's Market Position
Provide a realistic evaluation of your company, products, services, or brand
relative to your competition's performance.
Current situation or need that called for this design project
Mention what is the reason of initiating this design project. For
example, any change/addition of products and services that drastically needs
to become part of all your advertising needs.
Previous marketing and communication materials
Supply all the previous and current communication materials (like
advertising, mailers, graphic/logo design, public relations) etc.
Communication, context- "key message"
What's the specific message you want to convey through your design
project?
Target market/clients
Specify your target market, demographically also. Mention the age,
income, gender, employment, or lifestyle of those people you want your
message and business to reach.
Objectives
What is the objective of this design project? Specify them clearly and
include some kind of a measure also for the desired results.
Budget
Clearly mention your budget to get the right designer for yourself.
Schedules and deadline, if any Give your graphic and logo designer a
clear and realistic schedule for the deadlines of your project to get it
done on time.
Take the following into consideration while creating your design brief:
- Consultation, Research
- Creative design pieces
- Production - Delivery
There are many designers who have their own design brief templates that
you can fill at the beginning of your project.
This makes the whole design process professional, effective and
ultimately saves time and money.
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Joe Daley
CEO and Logo Designer at
www.Logomyway.com
