Prime Minister Gordon Brown's decision to holiday in Southwold this summer has put the focus firmly on the relaxed and beautiful county of Suffolk. Tourism bosses said more people were choosing the county for holidays with bookings up on last year.

Everyone in the industry is working hard to attract business as the market is obviously tough but where there are good offers and good areas to visit with quality accommodation, then those areas will benefit.

Just along the coast from Southwold is the stylish and very fashionable small resort of Aldeburgh, set on the Suffolk Heritage Coast. Tim Rowan-Robinson, Managing Director of Thorpeness and Aldeburgh Hotels said "business is strong at the moment and we have every hope of a good year but there is still plenty of accommodation for late bookers to snap up".

Thorpeness and Aldeburgh Hotels, and independent hotel group, have three hotels in the area. The White Lion Hotel http://www.whitelion.co.uk  or Tel: 01728 452720 The Brudenell Hotel http://www.brudenellhotel.co.uk  or Tel: 01728 452071 Thorpeness Hotel and Golf Club http://www.thorpeness.co.uk  or Tel: 01728 452176