New AMACOM Book Shows Readers How to Make the Most of the Hottest Professional Website on the Internet
August 30, 2008 ( PowerHomeBiz
) - New York, NY
-- Hailed as the "MySpace" for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 25 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former co-workers. Founded in 2003, LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field in more than 150 industries. Perhaps this is why LinkedIn has become the hottest thing on the Internet, surpassing even MySpace and Facebook as the fastest-growing networking site on the web.
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As the owner of his own web design firm and the author of several books
on making the most of the internet and social networking, Eric Butow has
first-hand knowledge of the inner workings of LinkedIn. As a recruiter,
Kathy Taylor uses LinkedIn everyday to find contacts and market her
business. Their new book, HOW TO SUCCEED IN BUSINESS USING LINKEDIN: Making
Connections and Capturing Opportunities on the World�s #1 Business
Networking Site (AMACOM; September 30, 2008; $19.95 Paperback), takes users
through every aspect of the site, from getting registered and building their
network to posing questions and creating groups. Users will also learn how
to search for experts in their field, find leads, get a job, and market
their businesses.
By following the authors' insider advice, readers will learn how to:
create their home page so other users can find them
give and receive references
find potential clients, service providers, subject experts, and
partners who come recommended
find and recruit for jobs
conduct business research
discover people outside their network
discover inside connections that can help them land jobs and close
deals
post and distribute job listings
get introduced to other professionals through the people they know
Unique and practical, HOW TO SUCCEED IN BUSINESS USING LINKEDIN shows
users how to make the most of LinkedIn and the powerful networking
opportunities it offers.
About the Authors:
Eric Butow is the CEO of Butow Communications Group, a technical writing
and Web design firm, and is the author of 12 books including User Interface
Design for Mere Mortals and Amp Your MySpace Page. He lives in Roseville,
California. Kathleen Taylor is cofounder of Talent-Planet, an executive
talent firm focusing primarily on high tech emerging growth companies the
United States. She has more than 10 years of experience in her field and is
an expert in recruiting through a variety of social networking sites,
including LinkedIn. She lives in San Francisco.
Title: HOW TO SUCCEED IN BUSINESS USING LINKEDIN: Making Connections and
Capturing Opportunities on the World's #1 Business Networking Site
Author: Eric Butow and Kathleen Taylor
ISBN: 978-0-8144-1074-5
Pub. Date: September 30, 2008
Price: $19.95
Pages: 256
For review copies, call (212) 903-7951 or fax (212) 903-8083. To purchase
copies, call 1-800-714-6395.
Visit AMACOM online at www.amacombooks.org. Find book covers and author
photos at www.amacombooks.org/go/art.
