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August 19, 2008 ( PowerHomeBiz ) -
New Delhi, India
-- At a time when India has struck gold at the Olympics what better way to
celebrate win than being there and cheering for the Indian team. Haier, one
of the largest Consumer Electronics & Home Appliances brand across the globe
flew 3 couples who were bumper prize winners of last year’s mega festive
promotional offer "Haier Lao Olympics Jao" to Beijing.
(news continued below))
The mega consumer offer that was on from October 10 till November 15 in
2007 entitled 3 lucky bumper prize winners a chance to win a 4-day all paid
trip to the Beijing Olympics. Haier also decided to sponsor the winner’s
respective spouses for the Mega Games to Beijing, making their trip even
more memorable.
The three lucky couples Mrs. Tuhina and Debasis Roy from Kolkata, Ms.
Anjali and Mr. Vijay Shah from Mumbai and Mrs. Somika Sethi and Gopal
Valecha from Delhi will not only get a chance of a lifetime experience of
witnessing Olympics live but will also tour of the world class Beijing City,
visit to the Haier Olympics Showroom and the Olympic Theme Park.
Accommodation, Food, Airfare and travel being taken care the winners also
get lots of exciting gifts during their stay in Beijing.
Mrs. Tuhina Roy was extremely excited about this lifetime treasure and
says ‘It is actually a dream come true. Thanks to Haier for giving such an
opportunity to us. We have been using the Haier washing machine in the past
and we are extremely satisfied; this opportunity brings us even more closer
to the brand’.
Mr. Vijay Shah said “Both of us are very excited about the whole trip.
This festival time was fortunate for us; we got a great product from Haier
and a bonus trip to Beijing. We have been more than lucky”
“Haier India has a long standing commitment to its consumers. Time and
again we have been adding value for our customers with state of the art
products and innovative consumer promotion campaigns where the consumer
stands to win an assured gift on the purchase of any Haier product. We have
an aggressive plan in place to reach out to our customers this festival
season and by launching this campaign we expect to maximize our sales during
the festival period”, states Mr. R T Rajan, Director - Sales and Marketing,
Haier India.
About Haier Group
The Haier group was set up in 1984 in Qingdao of China. In just over two
decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd
largest Home Appliances brand in the world. The group has emerged as a top
multinational, manufacturing a wide range of home appliances and consumer
electronics products with 15 Industrial Parks globally including USA,
Europe, Middle East, Africa, and South Asia other than its robust presence
in China.
The company has its marketing and sales network in 168 countries around
the world, and in 2007, the group turnover aggregated US$ 16.2 billion. The
product range comprises of over 15,100 models in 96 categories. Continuous
innovation is the soul of Haier’s corporate culture, Haier has been widely
recognized as a leader of 9 products in terms of domestic market shares and
the 3rd player of 3 products in the world market and world-class company in
the fields of home integration, network appliances, digital and large scale
integrated circuits and new materials.
Haier has long attached significance to innovation in satisfying the
demands of worldwide consumers and realizing win-win performance between
Haier and clients. Haier has currently obtained more than 7,000patented
technology certificates and 589 software intellectual property rights. Haier
has hosted and taken part in modification of about 100 technological
standards. Haier technology of safe care water heaters and dual drive
washing machines has been proposed to the IEC Criteria.
About Haier India
Haier India is 100 per cent subsidiary of Haier Group, which started its
commercial operations in January 2004. In India the company’s product range
includes Haier colour televisions, refrigerators, washing machines, air
conditioners, microwave ovens, clothes dryers, dishwashers, DVD players and
home theatre systems. Planet Haier, the company’s exclusive showroom
showcases Haier’s entire range of home appliances available in the Indian
market. The company today has 23 such showrooms across the country and plans
to reach a figure of 25 showrooms in the coming few months.
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