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August 20, 2008 ( PowerHomeBiz ) -
High Point, NC
-- Simplicity Sofas, a manufacturer and online retailer of USA custom built,
Ready-To-Assemble (RTA) upholstered furniture for small spaces announced the
launch of an expanded and newly enhanced Website for consumers today.
Specializing in full-size sofas - small sofas - apartment sofas - loveseats
- chairs and a half - chairs and storage ottomans, the new design and
user-friendly functionality of the Simplicity Sofas website is available to
consumers for optimum online furniture shopping at
http://www.simplicitysofas.com
(news continued below))
Since November of 2007, Simplicity Sofas furniture collections have been
appealing to consumers of all ages who have trouble getting conventional
living room seating moved up flights of stairs or onto elevators, around
tight corners and through narrow doorways. The sofas are delivered in 3
boxes and can be easily assembled in less than 15 minutes using no tools, a
revolutionary design in upholstered furniture that no other manufacturer has
been able to accomplish.
Simplicity Sofas, established in November 2007, is a joint venture
between Glenn Laughlin and Jeff Frank, authorities on design and retailing
of Ready-To Assemble upholstered furniture. Over the past 15 years, they
have been awarded five US patents and four international patents for their
RTA upholstered furniture designs -- with additional patents pending.
Introducing high-end, USA custom built upholstery furnishings at mass
produced prices is a concept few manufacturer/retailers have embraced and is
the latest venture between these industry veterans.
The Simplicity Sofas Website introduces visitors to 5 separate
collections, each showcasing individual styles and design inspirations. The
visitor can choose from 5 seating configurations within each collection and
drape 50 fabrics over each seat to see how the pieces will appear once they
reach the consumer's home. The seating is made of solid hardwoods and the
frames come with a lifetime guarantee. The fabric selections include
cottons, Microfibres® and even pet-proof options and all of the fabric
swatches can be ordered from the Website for previewing. The consumer can
also supply their own fabrics, if they choose. Each collection has
additional options such as custom down-blend cushions, slipcovers, throw
pillows, fabric protection and a sleeper sofa option, EnduraEase™. The
full-size 3-seat sofas convert easily into sleeper sofas with the EnduraEase™
air sleep system. This innovative air sleep system offers a 20-inch double
constructed air bed mattress that sets up, tears down and stores away in
minutes with no tools.
It's no wonder in this day and age when most manufacturers and retailers
are losing market share that Simplicity Sofas is the cream that rises to the
top by continuing to listen to the customers' needs and offer many options
in doing so. The Website explains to the consumer and defines that the
company offerings are the best options for those looking for small sofas,
apartment sofas, and living room sets. The Website invites the online
visitor into the site through this approach and offers an excellent product
for consumers looking for furniture for small spaces.
Simplicity Sofas
Simplicity Sofas is the latest venture between industry veterans Glenn
Laughlin and Jeff Frank. The company specializes in Ready-To-Assemble,
USA built, custom upholstered furniture offering an array of seating
options, sizes and fabrics. Glenn Laughlin is a master custom upholsterer
with a worldwide clientele and specializes in building furniture utilizing
new mechanisms and innovative designs. Jeff Frank has been involved in both
the manufacturing and retail industry for over 30 years. He has worked with
Call for Action, a nationwide consumer help organization dedicated to
assisting consumers with problems concerning fraud, poor service, and
consumer rights.
Primarily an online manufacturer/retailer, Simplicity Sofas has a
showroom located at 2726 W. English Road in High Point, NC and can be
reached toll free at 800.813.2889.
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