July 3, 2010 ( PowerHomeBiz.com )
- Regardless of
the size of your business, or whether your company is public, private, a
government agency, or a non-profit... there is little doubt that you should
consider podcasting. Podcasting is a 21st century medium, and has proven
that it is far more than just a passing fad.
(article continued below ...)
What is podcasting?
Podcasting is a relatively new communication medium. Podcasting's
increasing popularity and low cost of entry makes it a great communication
and promotional channel for companies to experiment with.
Podcasting is online audio content, and sometimes video content, that is
delivered via an RSS feed. You are probably asking yourself what is that,
and why should I care? Like it or not, our world is becoming portable. The
one thing you cannot buy is time; therefore, people are doing everything
they can to maximize the time that they have. For example, commuting time,
which was once wasted, can now become productive time via podcasting. Time
spent waiting in a doctor's office was once unproductive, but can now be
used as catch up time for all sorts of things, including listening to
podcasts. Technology and portability have come together to provide a
solution to improving communication and productivity.
It is no surprise that businesses have adopted podcasting at a rapid
rate. As podcasting has evolved, many businesses are using it as a marketing
method as well as a communication channel. Podcasting is a relatively
inexpensive medium to implement, and the potential of an expanded audience
will appeal greatly to businesses that always seem to be struggling to get
their message out.
Miscommunication and lack of communication have been long-time problems,
and the source of an interminable amount of frustration for businesses, both
large and small. The desire to become portable and to utilize time, balanced
with the need to build and expand communication, has catapulted podcasting
to the forefront of businesses, regardless of their size. Podcasts are
effective at resolving both issues of portability and improved
communication.
If your business struggles with consistent communication, take a look at
podcasting as a possible solution.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.
