The company’s most recent project dealt with a Digital Signage System
for a Belgian-based company. The system includes a number of pre-set
templates that can be used while uploading and managing media contents.
User accounts are managed through a web interface. Users can be assigned
roles with various sets of permissions.
The system allows managing playback with both single and multiple
players. The media player – a standalone Flex-based application run with AIR
– pulls the necessary data (content, playback schedules, play lists,
templates, etc.) form Web Services. Media players are easily managed via any
browser with the Adobe Flash Player plug-in installed.
Relying on Digital Signage for advertising and influencing customer
behavior is the most sensible decision to make due to a number of advantages
such systems offer. Digital signage is essentially a network of displays
installed in public places such as corporate, cultural, commercial or
educational facilities that is used to inform, entertain and influence. The
network is controlled centrally and can be easily extended to meet growing
marketing demands.
Digital signage allows for considerable flexibility when it comes to
content and design – making the necessary adjustments on the go and
implementing them instantaneously is thus a non-issue. Moreover, digital
signage is ideally fitted for targeting specific audience groups and allows
quickly responding to their changing preferences. All the above is
ultimately capable of reducing costs as compared with the conventional
methods of advertising and at the same time dramatically improve overall
effectiveness.
About iTechArt Group
iTechArt Group emerged on the custom software development market in 2003.
With a team of 120+ full-time employees, the company has by now considerably
broadened the scope of its expertise to include additional tools and
platforms. It provides outsourced software solutions for various corporate
and commercial purposes, including, yet not limited to, mobile application
development, SharePoint, Flex/Flash, Ektron, Drupal and Silverlight.
iTechArt Group is a Microsoft Gold Certified Partner and an Abobe Certified
Partner.
Contact: Kathy Murriel
iTechArt Group
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Viktoriya Kolomiets
iTechArt Group
