THE UNOFFICIAL GUIDE TO BUILDING YOUR BUSINESS IN THE SECOND LIFE VIRTUAL
WORLD: Marketing and Selling Your Product, Services, and Brand In-World (AMACOM;
April 23, 2009; $24.95 Paperback) by Sue Martin Mahar and Jay Mahar is a
comprehensive, in-depth guide to the wealth of opportunities in this
exciting new marketplace.
"Second Life means different things to different people," explain Sue and
Jay. "For some the name suggests a detached cyber existence in which people
leave the real world behind, trading their everyday interactions with
virtual ones." But that's not true for most residents: "These people enjoy
global interaction and this 3-D interactive virtual world is what you make
of it, so the residents have chosen an open, inclusive lifestyle."
And these residents are open to companies too! THE UNOFFICIAL GUIDE TO
BUILDING YOUR BUSINESS IN THE SECOND LIFE VIRTUAL WORLD shares relevant
examples of well:-known companies and individuals who have discovered the
enormous potential of Second Life, from IBM creating a collaborative virtual
workspace, to Princeton University offering Second Life classrooms, to Kraft
foods creating SecondLife supermarket featuring over 70 new foods and
beverages. Readers will find out about publishers who have hosted author
events "in-world," and companies that have gotten into the mix by purchasing
land and building stores so they can interact with customers, unveil new
products, and even provide customer support. And that's just the start.
THE UNOFFICIAL GUIDE TO BUILDING YOUR BUSINESS IN THE SECOND LIFE@VIRTUAL
WORLD reveals the best ways to make money using the hottest virtual world.
About the Authors:
Sue Martin Mahar (SL Nasus Dumart) is a respected resident of Second Life
and a freelance writer. Jay Mahar (SL Apple MacKay) is an innovative
technology expert with valuable skills in 3-D building and design,
marketing, social networking, web infrastructure, and project management.
Jay is often the person people turn to for business building advice in both
real life and Second Life. Jay and Sue Mahar live in West Orange, New
Jersey. Visit Molaksey's Pub (http://molaskeys-pub.coml) to learn more about
Sue and Jay in Second Life.
Title: THE UNOFFICIAL GUIDE TO BUILDING YOUR BUSINESS IN THE SECOND
LIFE@VIRTUAL WORLD Marketing and Selling Your Product, Services, and Brand
In-World
Authors: Sue Martin Mahar and Jay Mahar
ISBN: 978-0-8144-1270-1
Pub. Date: April 23, 2009
Price: $24.95
Pages: 320
For a review copy, call 212-903-7951 or fax 212-903-8083. Visit AMACOM
online at http://www.amacombooks.org. Find book covers and author photos
online at http://www.amacombooks.org/go/artl
