The book, entitled “PR POWER: Using Press Releases to Get FREE Publicity and More Web Site Traffic,” tells readers exactly how to write professional press release and distribute them online—where they can reach millions of journalists, bloggers and potential customers.

“PR Power shares insider tips, effective writing techniques and key online distribution strategies,” Barbour said. “And I am very pleased to offer this valuable resource to help small business owners get their news directly in front of the media, consumers and general public,” Barbour said.

The nearly 30-page “PR POWER” is designed to guide small business owners through the entire process of writing newsworthy press releases and submitting them directly to the most appropriate media. It also covers the latest online distribution tactics, including optimizing press releases for major search engines. The book is written in a format that’s easy-to-understand and easy-to-read, so the average person can use it to create effective press release campaigns.

“This book can help anyone—whether they’re a PR amateur or PR pro—create professional, newsworthy press releases that can save thousands of advertising dollars,” Barbour said.

“PR POWER” is a compact handbook with basic and advanced strategies that business professionals can use to spark their press release campaigns. The book covers a wide range of key topics, including:

• · What a Press Release Is and Isn’t
• · When to Send out Press Releases
• · 20 Great Reasons to Submit a Press Release
• · Guidelines for Effective Press Release Writing
• · Format of a Professional Press Release
• · Five Critical Questions to Ask Yourself When Writing a Release
• · Online Press Releases: A Great Promotional Tool
• · Example of an Optimized Press Release
• · How to Optimize Press Releases for Search Engines
• · Primary Areas of Keyword Optimization
• · Traditional Press Release Distribution Methods
• · Online Press Release Distribution Services
• · PRWeb, the Ultimate Online Distribution Service
• · Smart Ways to Leverage Your Publicity
• · How to Follow Up on Your Press Release
• · Tracking Publicity from Your Press Release

“PR POWER” is the second ebook to be written and published by Barbour, who is certified in Internet marketing by the eMarketing Association. She is also CEO of RightResponse eMarketing, a Clarksville, Tn.-based firm that specializes in press release campaigns, professional copywriting and emarketing consulting. In addition, Barbour is the contributing writer for the Alaska Business Monthly magazine. She is a 20-year veteran of the public relations, marketing, advertising and copywriting industry.

“PR POWER” is available online at www.PressReleaseWritingDistribution . It can be downloaded as a PDF file for an introductory price of $9.99. For more information about the book, please visit the Web site or call Tracy Barbour directly at www.PressReleaseWritingDistribution.com .

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Ron Barbour, Business Development
RightResponse eMarketing
Phone: 931-980-5166