According to CEO, Vineet Narang, every pharmaceutical company has a
large field force that manages the doctor / chemist relationships,
deliver products and does sales for the company. In the current
traditional paper based process, it is a challenge to collect field
data, track daily visits, measure sales performance and do any sales
forecasting. Every field force executive today carries a mobile phone,
if the complete reporting application can be moved to his mobile phone,
each transaction and his complete day activity can be updated from field
in real time to central servers. MobiSales is changing the way field
force would operate in this new age of mobility."
The product operates in two parts; the application is loaded on basic
mobile phones of the sales force. The easy and intuitive GUI of the
MobiSales product helps a basic worker to update / enter data on the phone.
With fields and activity labels predefined, it is quite simple and fast. The
data instantly gets updated in the central servers. The second part of the
application is a full blown workflow and reporting system on the web to
manage, track the field force and create forecasting and other relevant
business reports.
Sabina Kamal, COO, MobiQuest says, "The best part is that the product
does not require a huge capital investment in smart phones, it can run on
basic Rs. 2000-3500 phones with GPRS connectivity. It is a highly cost
effective and saves huge time. No paper, no data entry, no loss of data and
above all it helps keep track of field force, avoids duplication,
non-accurate data and delays in filling paper reports."
The company has live installations now and is talking to many
pharmaceutical companies to move to the new technology. "We feel MobiSales
has immense benefits for the pharmaceutical industry. It not only
streamlines field force activity but also controls administrative issues
like leave management, expense claim and incentive distribution," says
Vineet Narang.
About MobiQuest:
MobiQuest Mobile Technologies is a Noida based mobile Enterprise Process
Automation Company. The company uses the SAAS model to provide the customers
with mobile based enterprise business automation applications. The company
has created more than 600 mobile applications across many Industries. Some
of our products are: MobiResearch, MobiInsure, MobiData, MobiAssess,
MobiBank, MobiTest, MobiEvaluate, MobiOpinion, MobiRegister, MobiVerfiy,
MobiHire, MobiConnect and more.
