Eyeconomy is a full service global online advertising specialist,
providing comprehensive online placement solutions for advertisers, ad
agencies and website publishers. Eyeconomy’s networks are defined by
their reach, response rates, exclusivity and precision.
Eyeconomy has
adopted Maxifier to further improve its online advertising campaign
performance of its Brand Network. This includes top tier websites like
daily star.co.uk, sport.co.uk, onthebox.com, and flightcomparison.com.
Eyeconomy has chosen Maxifier to optimise both on time delivery and
Click Through Rate performance for all its campaigns. The solution helps
the Eyeconomy team to predict how a particular campaign will perform in
the future and make adjustments to enhance on time delivery, click
through performance and revenue. Maxifier enables Eyeconomy to optimise
not only individual campaigns but all the campaigns simultaneously -
offering a better return for all advertisers.
Mark Butt, Joint Managing
Director of Eyeconomy said:
“The implementation of Maxifier’s technology
into Eyeconomy’s Brand Network will allow our advertisers to enjoy the
benefits of targeted environments with improved performance and
optimization to meet our clients’ goals.
Adding Maxifier takes our Brand
network one step ahead of our competitors and yet again demonstrates
Eyeconomy’s commitment to becoming a leader within this space.”
Frank
Lee, Executive Chairman of Maxifier, said”I am delighted that Eyeconomy
has chosen Maxifier as a means for further enhancing the value they
deliver to Advertisers, Agencies and Publishers. This implementation
demonstrates our companies’ commitment to continuously improving
performance on behalf of our customers.”
About Eyeconomy
Eyeconomy constitutes the online advertising division of
parent company Media Corporation plc. Eyeconomy and NASH (Not Another Sales
House) were both acquired by Media Corp and merged under one brand in March
2008. The brand is now known as ‘Eyeconomy’. Eyeconomy is a fully accredited
IASH member and is a comprehensive online advertising service, with three
key areas: advertising solutions, advertising networks and site
representation. Eyeconomy holds the unrivalled position of ultimately
benefiting all players in the online advertising industry: media agencies,
online advertisers and website publishers alike. Eyeconomy has an extensive
client roster which includes leading online publishers, advertisers and
media agencies, such as AOL, Dell, American Express, Freeads.co.uk, I-Level,
Media Contacts, Vizeum and MC&C. For further information, please visit
www.eyeconomy.co.uk
Eyeconomy Products and Services Overview
Online advertising solutions Subsites and Video Subsites - An effective type of exit traffic advertising,
whereby the advert appears as an active full-page browser, but only after
the original site has been closed or minimised. With no click-through
required, the exposure is maximised without being intrusive. Sublines -
Unobtrusive advert lines that float between the browser and web page,
supporting a range of advert types, such as video, live XML data feed
ticker, audio, download, and offer multiple click-through options.
Contextual Advertising - Behavioural targeting to opt-in customers,
delivering the advert to the right person in the right context - at the
exact moment they express an interest in relevant products.
· Advertising networks Cost-effective access to a massive audience - The
Eyeconomy advertising network gives advertisers the opportunity to cost
effectively target a huge number of internet users, tailored to suit
individual campaign requirements. Integral to agency planning: The Eyeconomy
vision is to be an integral part of agency planning, providing their clients
with the maximum amount of exposure at highly competitive rates.
Site representation Experience – Eyeconomy has vast experience working
with some of the UK’s leading online publishers. Over the years, we have
developed strong relationships with many key advertisers and media planning
agencies, which is invaluable in the media industry. Integrated Solution -
More than just another third party sales team, Eyeconomy integrates its
solutions to fit in with your commercial needs, with its ability to identify
strategic partnerships and introduce new advertising opportunities across
your website.
About Maxifier
Maxifier is a leading optimisation technology for publishers and
ad-networks. Maxifier increases on-line advertising revenues by
significantly increasing ad-performance (click though rates, yield etc) and
on-time delivery. It uses advanced proprietary technology to optimize
every campaign simultaneously with sensitivity to the impact of each
campaign’s optimization on every other campaign. Maxifier is a wholly owned
division of Magenta Corporation, a UK based company, and world leaders in
optimisation technology.
For more information please visit
www.maxifier.com or contact Frederick Stanichev, +44 1753 272 302
frederick.stanichev@maxifier.com.
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Oxana Egorova
