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THE EBAY MARKETING BIBLE
Everything You Need to Know to Reach More Customers and Maximize Your
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Many businesses turn to eBay to move excess
stock or draw a few new customers in—and they are not the only ones. Normal
people also sell on the site, just looking for some extra cash to get by.
However, with a glut of vendors, from small business retailers to someone
clearing their attic, it is hard to stand out or keep people coming back.
By Cliff Ennico and Cindy L. Shebley
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July 6, 2009 ( PowerHomeBiz.com ) -
New York, NY -
Across the U.S.A., nearly 900,000 small business retailers are making a
living, either full- or part-time, on eBay. With more than 80 million
registered users worldwide, eBay has a real buyer for virtually every
collectible and commodity imaginable. However, becoming a serious seller in
the increasingly competitive and regulated world of eBay demands thinking
like an entrepreneur and acting like a professional. Following eBay’s rules,
keeping meticulous records, and paying careful attention to buyer feedback
and detailed seller ratings, are basic requirements for anyone eager to use
this established online marketplace as a venue for launching an e-commerce
empire. Yet, to stand out from the crowd of e-merchants and win loyal
customers, today’s serious eBay sellers have to excel at marketing their
eBay selling presence, their products, their services, and themselves.
“If you don’t make sales happen, nobody else will,” assert Cliff
Ennico, a noted expert on eBay business issues, and Cindy L. Shebley, a
marketing consultant to eBay sellers. In THE EBAY MARKETING BIBLE:
Everything You Need to Know to Reach More Customers and Maximize Your
Profits (AMACOM; July 31, 2009; $22.00 Paperback), these two Certified
eBay Education Specialists team up to share the marketing rules, tools,
techniques, and strategies that work for successful serious eBay
sellers, even in these challenging economic times.
Forget about conning or coercing customers. As authors Ennico and Shebley
make clear, the practice of marketing is completely ethical, as well as
absolutely essential to keeping any startup venture growing and thriving.
The secret to succeeding at any online business, including selling on eBay,
is pulling in customers and then enticing them to buy.
Packed with insider information and expert tips, THE EBAY MARKETING BIBLE
shows and tells serious eBay sellers how to:
- Develop the best marketing strategy for their target customers in
four steps…and close sales by solving a buyer’s problems, catering to
his passions, or appealing to her hopes and dreams.
- Move beyond individual auction listing to open an eBay store,
quickly establish a unique brand name, and create a memorable, appealing
experience for their buyers.
- Master the elements of an attention-getting eBay listing, get eBay
listing upgrades, and use their eBay store custom pages to generate
search engine traffic.
- Use search engine optimization, e-mail newsletters, blogs, podcasts,
YouTube, Twitter, Squidoo, and other Web 2.0 marvels to seduce Web
surfers into visiting their eBay store.
- Track what’s working, online and beyond, and what isn’t…and trust
their customers to lead the way in exploring new and unexpected
marketing opportunities
Culminating with visionary ideas and practical advice on both
diversifying on eBay and branching out beyond eBay into other e-commerce
platforms, THE EBAY MARKETING BIBLE is the one book every serious eBay
seller needs to build a successful, prosperous business.
ABOUT THE AUTHORS
Cliff Ennico is a lawyer specializing in small business issues and a
Certified eBay Education Specialist. A frequent contributor to Entrepreneur
magazine, he is also the author of The eBay Business Answer Book and The
eBay Seller’s Tax and Legal Answer Book. He lives in Fairfield, Connecticut.
Cindy L. Shebley is a Certified eBay Education Specialist and a Certified
Business Consultant sought out for her expertise on applying
state-of-the-art marketing techniques to eBay businesses. She is also an
eBay PowerSeller. She makes her home in Seattle, Washington.
http://www.cliffennico.com/
http://www.clovercity.com/
http://www.amacombooks.org/book.cfm?isbn=9780814414408
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