Yet this skill is often needed by leaders at every level--whether
you're a three-star general communicating with a four-star general, a
CEO with a board member or key investors, a vice president with your
CEO, a teacher with your principal, or an account manager with your
client.
History provides us with case studies about how to do this. One of the
best involves a general--in this case, General William Tecumseh
Sherman--saying "I want to do it my way" to another general, and his
superior General U.S. Grant.
The background: During the Civil War, General Grant was under great
pressure from President Lincoln and his Secretary of War to wrap up the
campaign against Richmond. The siege had gone on long enough, and continuing
casualties were sapping support for the war. Sherman, far away from these
pressures in Georgia, had just completed his famous march to the sea, and
had reached Savannah.
To gain overwhelming force against the foe in Richmond, Grant ordered
Sherman to send his troops north on ships as soon as possible. Sherman,
however, thought it best to capture the port city of Savannah before
leaving, and then march his army north, destroying everything in his path.
Capturing Savannah would be a huge psychological victory for the Union
cause, and marching instead of going by sea might take longer, but would
give him a chance to do extensive damage, a skill that Sherman and his army
had perfected.
Sherman had also perfected his ability to communicate. When he learned of
Grant's priorities, instead of saying No to his superior, or challenging him
directly, Sherman agreed to proceed north. But he also provided Grant with
information that he hoped would change his mind.
Marching north instead of putting 60,000 troops on ships would take two
weeks longer than sailing--assuming that enough ships could be found. That
could be a big problem, Sherman reminded his boss. Finding and using that
many ships would be a big drain on Union resources, Sherman pointed out.
(Years later in his Memoirs, Sherman wrote that he estimated it would have
taken 'little less than a hundred steamers and sailing-vessels.") In today's
language, Sherman provided his superior with a benefit statement for doing
it his own way.
Now, here's Sherman's communication to Grant. Sherman stated that he had
"initiated measures looking principally to coming to you with 50,000 or
60,000 infantry…" and then Sherman added, almost as a footnote: "and,
incidentally, to take Savannah, if time will allow."
What happened?
Grant agreed with Sherman. Sherman proceeded to take Savannah, and in a
grand gesture, offered Savannah to the President as a Christmas gift. Then,
Sherman marched--instead of sailing--northward.
Sherman used a technique that I have long recommended to those I coach.
If you communicate with someone in a superior position, begin by indicating
that you are completely willing to comply with their expressed wishes.
Then as diplomatically as possible, ask if he/she would like to hear your
thoughts about alternatives. Usually, you'll find that the medicine will go
down easily if you begin by sincerely offering to cooperate--to obey an
order. Expect resistance if you sound argumentative and insubordinate.
Think about it. If two of the most war-hardened generals in American
history found it useful to communicate with respect and deference to one
another, gentle persuasion can certainly be a useful approach for you.
===========
Gene Griessman is a professional speaker, executive coach, and
author of The Words Lincoln Lived By and co-author of Lincoln Speaks To
Leaders: 20 Powerful Lessons From America's 16th President, with Pat
Williams and Peggy Matthews Rose. Griessman's website is
http://www.presidentlincoln.com
. Adapted from The Achievement Digest, No 66. (For a fascinating account of
Sherman's March and a detailed account of this exchange of messages, see
Noah Andre Trudeau, SOUTHERN STORM: SHERMAN'S MARCH TO THE SEA. NY:
HarperCollins, 2009; see pp. 459, 460.)