Web publishers can create a customized Informer, or
cluster of multiple video news, to feature on their site
choosing from a variety of topics to tailor the content to
their audience. Publishers can customize the appearance of
the Informer to fit with the look and feel of their site,
choosing fonts, text size, colors, etc.
To offer a broader selection of video content, publishers can select
multiple categories from the list of 18 categories including auto,
celebrity/entertainment, news and politics, comedy, music and sports.
Publishers can customize basic aspects of the visual appearance from
dimensions to quantity of videos shown to achieve the best possible
performance.
Publishers can preview the layout to see a sample of how the Informer
will appear on the site once it goes live.
A Web publisher can use Clipta's Partner Network to promote video content
by submitting news to Video Informer. The video content is distributed on
partner sites to their Informers based on relevance. When site visitors
click an Informer video, they are driven back to the original source driving
new traffic for publishers.
Wordpress publishers can seamlessly upload video content straight from
their site to the partner network via the Informer plug-in. If the plug-in
detects a video on the site, it automatically pulls the title, description
and link from the original post but lets the publisher select the topic
category and still-frame image. Wordpress plug-in can be downloading at
http://wordpress.org/extend/plugins/clipta-video-informer/
Clipta uses a backend algorithm that distributes video news across the
network and provides publishers with an easy way to determine the success of
their Informers by monitoring its traffic. Publishers with Informers on
their sites are guaranteed to receive a targeted visitor for every visitor
they send to the sites in the network. While in private beta Video Informer
distributed an estimated 3.5 million video informers per day within the
partner network.
With Video Informer, Clipta can analyze consumer behavior and the video
content that is being watched. Clipta explores publisher sites with video
content and surrounding context in its partner network to learn more about
the destinations that people frequent for video content and learn general
video search practices among consumers to improve Clipta's video search
results.
"The increase in online video consumption means publishers are
aggressively looking for new ways to retain consumers that don't require
them to spend a small fortune in marketing dollars," said Serge Doubinski,
cofounder and president of Clipta. "Video Informer gives publishers an edge
in marketing their content and providing a richer video experience for
consumers."
"Clipta's Video Informer is a free and simple way for publishers to
strengthen their video offering and drive new traffic to their site," said
Serge Doubinski, cofounder and president of Clipta. "By selecting topical
categories within the Clipta Partner Network, publishers can control the
video content being distributed through the Informers that mirrors their
reader's interests."
About Clipta: -
Clipta
http://www.clipta.com is the premier destination for video content
on the Web, providing consumers with easy access to any video, anywhere and
at anytime they want. Its deep crawling technology and collection of
metadata are creating the most comprehensive index of videos on the Web.
Through algorithms, the system learns about user behavior to deliver
targeted and tailored search results. Beyond the ability to search for
content, video enthusiasts can socialize on Clipta's video community to
deeply engage with the content, personalize their search and upload videos.
This startup company was founded in April 2008 and has been funded by angel
investors.
Contact Us:
Subhash
Clipta Video Search
250 N. Wolfe Rd. Sunnyvale, CA 94085 USA
Phone: 408-889-9203
