Catavino's goal in co-organizing the first wine blogger's conference is
simple, "We want to bridge the communication divide between Iberian
winemakers and wine lovers around the world," says Ryan Opaz, co-founder of
Catavino. Recognizing a wine lover's constant quest for a great bottle,
Catavino is on a mission to educate and spread the word about the great
Iberian wines, while also helping winemakers understand the connection and
value that technology and blogging can have on their business.
European sites are still hampered by lack of scale, language issues and
limited commitment from retailers. But Catavino believes, "wine bloggers
circumvent this impasse by writing in multiple languages, using the latest
technology and social media to get the message out, all the while creating a
more intimate relationship between wine producers and wine consumers," says
Gabriella Opaz, co-founder of Catavino.
The 30 or so wine bloggers attending this event generate, together,
around 200,000 unique readers every month which is a substantial reach if
you compare it to, say, Decanter Magazine's 40,000 monthly printed copies.
Bloggers are also building relationships with these readers who increasingly
interact with the sites." says Robert McIntosh, of The Wine Conversation.
The First European Wine Bloggers Conference
(http://www.ewbc2008.wineblogger.info) is a perfect opportunity for wine
makers to engage with this highly influential group.
"We are excited to work with significant partners such as Amorim,
Dinastia Vivanco, La Rioja Turismo and Vinus TV, all who are interested in
bringing a new level of appreciation to the high quality of Iberian wines we
have here in Europe," as stated by Gabriella Opaz.
Catavino is looking forward to working with Iberian wine makers to spread
the word about Spanish and Portuguese wines, and making the European Wine
Blogger's conference an annual event, hosted in key wine producing locations
throughout Europe, "This is really just the beginning of an entirely new
chapter in wine appreciation. Technology is finally touching the world of
wine, this gives wine makers enormous potential to reach wine lovers around
the globe, faster and more economically than traditional advertising ever
could", says Ryan.
At the moment blogging is still a new concept to many, but those wine
makers who are quick to understand the benefits and leverage the new way the
world is communicating, will certainly fill more wine lovers' glasses than
any competitor who is slow to adapt. The European Wine Bloggers Conference
provides an open door to this highly influential group, wine makers who want
to learn about this new medium are invited to get in touch with Catavino.
For more information, please contact: Gabriella Opaz: gabriella@catavino.net
mobile: +0034 656 432 417
About Catavino - http://catavino.net -
http://catavinomarketing.com
Gabriella and Ryan Opaz are the founders of Catavino.net, a website
dedicated to educating people about Spanish and Portuguese wine. They also
run Catavino Marketing, a business dedicated to making Iberian wineries,
such as Cortes de Cima and Abadia Retuerta, among the leading lights of the
new social Internet.
About Robert McIntosh - http://www.wineconversation.com
Represents a number of prestigious wineries from Rioja in the UK &
Ireland. He writes about wine marketing, culture and innovation on The Wine
Conversation and is administrator of the Open Wine Consortium, the global
wine networking site.
Wines for the Saturday night Keynote Tasting are currently provided by:
Dinastia Vivanco, Herdade do Esporao, Casa de las Ermitas, Bodegas Bentomiz,
Bodegas RODA, Bodegas Muga,Dominio de Tares, Niepoort, Casa de la Ermita,
Heredade Esporao, Abadia Retuerta, Cortes de Cima,Lopez de Heredia, Luis
Pato and Taylors Fladgate and Bodegas Valdepusa.
About Us -
Catavino.net is a comprehensive educational website dedicated to Spanish
and Portuguese wine.
Contact Us -Gabriella Opaz, +34 656 432 417, gabriella@catavino.net
=========
Gabriella Opaz
Catavino S.L. Barcelona, Spain
