Podcasts are Portable
Podcasts offer the perfect solution. They can easily be downloaded onto
an ipod, onto itunes on a pc or Mac, and even onto some cell phones with
enough memory to handle audio and video podcast files. Audio and video
podcasts can be carried on a trip or listened to while driving or at a
person’s convenience.
Podcasts Can be Syndicated Widely
Podcasts are the perfect vehicle for website marketing, because website
visitors can send links to interesting podcasts to friends and associates.
Podcasts can also be syndicated widely across the web, if they are set in a
proper format for RSS feeds on the website.
Organic Search Marketing With Podcasts
In one year organic search marketing campaigns, we always recommend to
clients that they first build out their website content, and create a
keyword strategy and foundation. Then, six to nine months into the campaign,
we recommend adding podcasting to the monthly website promotion techniques
which are already in place. Podcasts tend to hold the visitor on the website
longer, while they stay and listen on the player.
Podcast Descriptions With Keywords
It’s important to add a keyword rich description to all audio and video
podcasting materials, so these materials can be found on search. Without
this description, the podcast could very well get lost – and not claim the
audience it rightly deserves.
Podcasts Contain Useful Information
Remember to use podcasting as a syndication tool, and as a way of
embedding real information on your website. Fill podcast descriptions with
keyphrases that help a website rank on search engines and assist your
intended audience to find the information quickly.
Podcasting is not a new technology. The ability to digitally record on
PCs or Macs has been possible for some time. Podcasting has only just
recently (within the last 2 years) reached a peak of popularity on the Web,
mainly because of the multimedia tools now available on Web 2.0. And, all
new computers are being outfitted with the necessary software to easily read
the new media.
Professionally Edit Audio and Video
Podcasts Now that podcasting is widely in use, contribute to the stock of
audio and video podcasts by employing low cost and easy-to-use recording
software such as Garage Band or Audacity or Final Cut. Then, if you do not
have the time or expertise to learn audio or video editing, send it off to a
professional editor for finishing. This will ensure that the final cut to be
the highest quality possible. Search marketing campaigns are greatly
enhanced by the use of podcasts in the short and long term. Podcasts that
are not date sensitive retain a longer shelf life and have a huge impact and
visibility over the long term if they are professionally conceived and
produced. Visit
http://www.sidhecommunications.com for more information on
professional audio and video podcasting.
About the Author:
Elizabeth Kirwin is co-founder of
http://www.sidhecommunications.com , an organic search marketing firm
that specializes in web site development, web site promotion, search engine
marketing, and keyword writing. Ms. Kirwin is a professional writer with
bylines in national magazines and newspapers. She assists company
stakeholders in developing keyword writing strategies for maximum exposure
on search engines. Email her at ekirwin@bellsouth.net.
