How do you prove that you know what you're talking about, or that your
depth of knowledge and experience outweighs others? If there are thousands
of people discussing photography on the web, how do you show people that
you're worth relating to? How do you make connections with the right people
and not charlatans or novices?
As all things in life, the Internet isn't different in the sense that
stripping things back to their simplicity gets us to the real essential
point of things. The first step to creating an authentic presence online is
simple: Be yourself! What does this mean? It means, share your opinions;
your point-of-view, the one that no one else in the world has.
How do you become an authority? Simple. Get to know one area of
interest/subject matter as well as you can. Research. Read. Discuss. Google
search your topic of choice and then read what the highest ranked people's
blogs have to say about it. Then have a look at some of the lesser-known
sites. You never know what hidden pearls of wisdom and experience lurk
beneath your fingertips. Look for voices that are creative and original. If
they have a blog and it's getting a lot of valid comments from other people
whose sites show genuine credibility, you know you've found a source of
knowledge, as well as a possible connection to relate with, share, and learn
from.
One key to becoming learned about anything is to relate with those who
already are. Look for websites and blogs where people back up their opinions
with facts. Find places where conversation is occurring based around
interesting topics. There are plenty of blogs who have great topics, but
whose dialogue deviates from the source content. Look for blogs who have
links to other respected sites. You have to take time and do your research
properly. There are a lot of 'fake' blogs out there who have huge lists of
other people with whom they 'link' to, but in reality never have any real
deep interaction.
What is one of your passions? Think about how you went about learning
about it. I've been training in martial arts for many years. It's a hard
road. I've had many teachers, spent a lot of time training, and read many
books on the subject. When I talk to a teacher who is experienced, you can
feel the wisdom in their words, in their voice. If I was to search for
martial arts websites, I know what kind of 'voice' I'd be looking for in
someone's written text. It would need to be humble, positive, friendly, and
focus on all the fine details in respect to how to progress with lifelong
practice.
If I wanted to show that I was an authority on martial arts on the
Internet, the first step would to become one in reality. Besides regular
training from a respected mentor, I'd need to know as much as I could about
the topic. After I'd set up a website/blog and started writing articles on
what I know, I'd need to go to others' sites that interest me and leave
genuine comments about issues that affected me. I'd try to help these other
people, and occasionally challenge their assertions if I didn't wholly agree
with them. Just as in reality (the Internet may be 'virtual', but it's
definitely part of 'real life') we gain respect and interest from others
when we speak and act from a base of truth.
A fine soul once said, "The truth will set you free." Think of your
interaction on the Internet just as you do with everyday normal living. You
want to know and befriend those of similar interests with standards not
unlike your own. You probably get a great feeling of accomplishment when you
help others. Who doesn't? Do it on the Internet too! Don't think solely
about what you will gain by having an online presence. Think about how your
knowledge and experience might help others. It's always great to achieve
reciprocity, but people feel altruism online just as in all other public
spheres, and we appreciate it.
Remember, every person in the world who knows about some specialized
field of interest once knew nothing at all about it. They searched for truth
and then they shared what they'd learnt with others.
About the Author -
Jesse S. Somer is a creative writer working at M6.Net: 'The web-hosting
company for humans.' M6.Net is working hard to help humanity experience the
power and freedom to develop their own part of the Internet, to share their
information and connect with anyone, anywhere, anytime.
http://www.readmine.com/ is
their next step towards fulfilling this goal.