The phrase 'staycation' comes from America (where else?) and describes a holiday spent at or near your home. Rising prices, huge fuel surcharges for flights abroad and a slowing economy could see a record number of Britons holidaying in the UK in 2008.

This trend could benefit the charming and sophisticated seaside town of Aldeburgh on the Suffolk coast. The town's longest established hotel, the White Lion, is already detecting increased demand. Much of this is coming from within the Eastern counties and London as people look for the England they used to know only a few hours from home.

The privately owned White Lion Hotel is located only a pebbles-throw from the beach and is offering special deals for holidays and short breaks to tempt those looking for high quality at value for money prices.

For more information: Go to http://www.whitelion.co.uk  or telephone 01728 452720