Constantly seeking ways to ensure the continued success of the train, KSTDC has been in the forefront to seek out channel partners to market the luxury train effectively. In pursuance of this goal, KSTDC has signed an Agreement with The Leela group of hotels to facilitate and market The Golden Chariot in India and abroad.

Speaking at the launch, the Chief Minister said, “I am really proud of our achievement in putting The Golden Chariot on track. It has not only put Karnataka Tourism on the international map but has become one of the more prestigious products of the country. These marketing initiatives are essential if we wish to make The Golden Chariot one of the most coveted train journeys in the world. This will also turn the attention to Karnataka’s tourism industry.”

He added, “We hold great potential for tourism in the state and if marketed properly, the state stands to benefit immensely. Tourism creates myriad opportunities, provides employment to many, boosts regional craftsmanship and artistry and The Golden Chariot provides an opportunity for Karnataka.” The Chief Minister also added that The Golden Chariot had brought in a new impetus to the tourism industry.

The Golden Chariot has already won laurels for its impeccable service and tour itinerary that offers a unique and overwhelming experience to the tourists. So far the train has charted over 5 journeys and the next tour is scheduled on for 28th July 2008.

The KSTDC has empanelled 6 General Sales Agents (GSA’s) for the marketing of this product in the international markets. This policy document that has been initiated by KSTDC is the first of its kind for the trade for a luxury product of this nature. This policy document very clearly outlines the roles, responsibilities and marketing initiatives by these trade partners and also outlines the policy to be adopted for the online reservation system.

About The Golden Chariot

• The Golden Chariot is the first of its kind Luxury train in the south and in Karnataka.
   
• The luxury train has been built by the Indian Coach Factory, Chennai. It has been one of the shortest and the quickest manufacturing schedule. It took just 10 months to complete the whole train of 18 coaches.
   
• It is an initiative of the Karnataka State Tourism Department in association with Indian Railways.
   
• The Golden Chariot has 18 thematically designed coaches, 11 passenger coaches, with each cabin fully equipped with modern amenities like wi-fi environment, plasma TV and attached baths.
   
• The cabins are inspired and draw heavily from the Mysore and Belur Halebid school of art and architecture. The bedspreads are hand-woven by artisans who have carried tradition down the ages.
   
• Coaches have been named after the Dynasties ruled Karnataka which are – Kadamba, Hoysala, Rastrakuta, Ganga, Chalukya, Bhahamani, Adhilshahi, Sangama, Shathavahna, Yudukula & Vijayanagara
   
• The Golden Chariot will leave from Bangalore and cover Mysore, Shravanbelagola, Belur, Halebidu, Hampi, Badami, Aihole, Pattadakal, Goa and will return to Bangalore.
   
• The complete journey will last for seven days and seven nights.
   
• There are two restaurants Nalapaka and Ruchi that are designed in Belur and Hampi style which cater to vegetarians and non-vegetarians.
   
• At the Ayurveda centre, the spa and the state of the art gym on the train provides rejuvenation to the travellers.

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Veena,
K2 Communications.Pvt. Ltd.