Here are just several realities I’ve observed all over the
Spanish-speaking world (if you call them prejudices, you don’t live in
Spain):
- People aren’t in as big a hurry.
- People aren’t as ambitious
- Given a choice, most Spanish businessmen prefer a big house to a big
business.
- Spanish customers hardly ever complain.
- Spanish businessmen don’t get technology.
- It’s harder to gain a Spaniard’s trust.
- Once you’ve earned a Spanish customer he’s tends to be very loyal.
Doing
business with the Spanish-speaking world means getting into their mindset.
It takes a bit longer to build up a trusting relationship, but once its
built you can be confident in maintaining it very easily. To do this, I
suggest making more emphasis in concepts like “security” and “ease of
putting into practice”. Remember, your arguments for “extraordinarily high
profits” and “blinding fast responses” won’t have as high of an echo in
these markets. <
Last but not least, if you’re from the States and
are targeting the Spanish or Latin American markets you have one great
advantage. Even though they may often disparage our culture (often with just
cause), when it comes to business by default they think we’re smarter than
anyone else. As ridiculous as it may seem, my slightly American accent and
my yankee “aura” have been great professional tools for me in Spain. Try to
fit in and understand their culture, but don’t forget to be American. They
may at times make fun of you (especially when you answer the door barefoot)
but they will almost always value your contributions.
We can help
you, if you're in a hurry.
After all, wouldn’t you like to reach 452 million new customers?
By the way, it’s true. The vast majority of Spaniards only go barefoot at
the pool, the beach or in bed. Answering the door barefoot would be
considered at the best eccentric and at worst rude.
If you see someone barefoot on the street, you can bet
someone just stole his shoes! If you're interested in having your very own professionally designed iPhone
application, for next to nothing, please check out the following
http://www.empresa-de-exito.com/goto-iphone iPhone
marketing proposal.
About the Author
Dennis H. Lewis has been living in Alicante, Spain with his wife
and two children for almost twenty years. He currently runs three successful
technology companies in the Spanish market. If you would like to extend your
business to the Spanish-speaking world, learn more about
Spanish
business culture or find marketing opportunities in Spain you must
contact us. For superb business information in Spanish visit
