If you are Arnoldo Luchtenberg and you live in Belém do Pará, in the
Brazilian Amazon, you get yourself inside the jungle to get your own
sources. And that’s what this man from Santa Catarina, a state on the South
of Brazil, an expert in computers converted into a true adventurous
nordestino (a northeastern man) did.
· He first visited Belém in 1995 when establishing a Web presence for a
company that sold Amazon oils to the pharmaceutical industry. It was love at
first sight. When the company he was working for closed the doors he saw the
opportunity to create his own line of natural products. This would allow him
to make a living while being able to continue living by the forest he had
now learned to love.
· He packed his bags and moved to the city by the mighty Amazon River
mouth and started his own natural products business. And never had any
regret.
· In 1997 Luchtenberg hired a chemist with expertise in Amazonian
botanicals and created a company called Naturais da Amazônia. Combining his
expertise in E-commerce with his new-found love of everything natural he
started selling his products. It wouldn’t take long – really less than eight
months – before Europe would discover and fall in love with his products,
made the way Amazonian people have been making by generations: all natural,
no added chemicals, with 100% concentration.
· The smooth sailing of the company ended when the world discovered Açaí,
that little berry packed with anti-oxidants and vitamins, which has been
used for centuries as a staple food by the Amazonian people. The high demand
for the berries in Europe and the US introduced a new character in this
market: the middleman. It also put pressure on the small farmers to cut
other tree species to favor the growth of Açaí palm. This change made the
small producers more dependent on the middleman; and for people like
Luchtenberg, who could not meet the growing demand for his products it meant
fewer raw materials he could count on. Now the raw material was often
adulterated, was taking too long to be delivered, and prices were
exorbitant.
· That’s when he decided to get himself inside the forest in search of a
solution.
· His incursion into the jungle brought him many surprises and a few
heartaches. Luchtenberg found, for example, farmers cutting some species of
palm trees source of his raw material, so they would have more land to grow
the Açaí palm.
· He started organizing the grassroots, going from house to house, small
farmer to small farmer, making them aware that Açaí wasn’t the only game in
town. They could also make money selling murumuru, pracaxi, andiroba,
bacuri, all seeds that can made into butter and oil without having to cut
the forest down.
· There were still some problems, however. For one, there was no
equipment to extract the oil from the seeds; moreover the people in the
forest had no training on how to use even the simplest of the extracting
machines. Luchtenberg partnered with a company that made the equipment and
brought the machines to improvised warehouses built inside the jungle. He
also gave them training and promised to buy all they were able to produce.
It was born the project Each Drop Saves a Tree.
· It didn’t take long before international organizations for
environmental protection like DED (Deutsche Entwicklungsdienst - German
Development Service) and GTZ (German Organisation for Technical Cooperation)
and Sagri (Pará state Agriculture Secretariat) recognized the importance of
the project and joined in giving technical and financial support.
· In 2004, an American company called Amazon Drops, which has in the
business of natural products 2001, was looking to associate itself to a
Brazilian company with a strong social and environmental commitment, found
the Naturais da Amazônia project. To Amazon Drops CEO, Brazilian born Lêda
Bittencourt, the find was a perfect fit:
· “It’s always been my dream to partner with a company that has social
and environmental concerns and be able to bring a unique product to the
consumer as well. Naturais da Amazônia project has them all: helping
preserve the Amazon forest for the world, bringing a unique, wonderful
product to the market while aiding people with scarce resources. “
· It was in 2005 that Amazon Drops joined forces with Naturais da
Amazônia to bring the products to the North American market, comprising the
United States, Canada and Mexico. “We all believe that the only way for the
project to survive is to find overseas’ market for the products whose raw
material is supplied by the communities living and working inside the Amazon
jungle,” Bittencourt says.
· Since 2006, all products hold an organic-certified and social seals
granted by IBD, a Brazilian organic certifier organization accredited by
IFOAM (International Foundation for Organic Agriculture) and USDA –Organic,
the US authority on organics. Today the company has a line of 32 skin and
hair care products which are sold in Spain, France, United Kingdom and
Australia. The products will be officially introduced to the American market
during the 2008 Natural Market Place trade show in Las Vegas-NV in July
18th-19th 2008.
· The Each Drop Saves a Tree project nowadays has grown to include around
60 communities, totaling around 3,500 people who benefit directly from it.
Add to this the preservation of thousands of trees, and a excellent and
effective all natural personal care product delivered to a demanding
consumer interested in a healthier way of living while preserving the
planet’s environment, and you will have a combination so unique that it
literally stands in a class of its own.
· Form more information visit:
www.amazondrops.com
About Us
Holding an Organic Certification and also, and most importantly an
Eco-Social Responsibility Certification from IBD - Biodynamic Institute in
Brazil, IFOAM and USDA Organic accredited, our Company stands for one basic
principle: To offer Natural, Safe, and Effective Organic Personal Care
products while preserving the environment.
Partnered with international cooperation enterprises for sustainable
development with worldwide operations, as DED(www.ded.de), GTZ(www.gtz.de/en/)
and SAGRI- Pará Agricultural Secretariate in Brazil, we have created,
manage, and work with a Social Project that involves 96 small communities,
improving living conditions of 500 families, totaling around to 3.500 people
inside the Amazon Rain Forest in Brazil.
We provide equipment and intensive training to each one of these
communities what enables them to harvest, sun dry, and cold press oils from
nuts and seeds that are sold direct to our company guaranteeing Fair Trade
prices, due to the elimination of the “middle man”. This work has been an
effective way of enabling entire communities and indigenous tribes to profit
from their vast knowledge of the forest resources instead of cutting down
the trees, therefore encouraging environment preservation.
Amazon Drops products are manufactured in the heart of the Amazon Rain
Forest which guarantees us the freshest raw material for our formulations.
Butters and oils are extracted on site, by indigenous people, using cold
pressed method, in mini factories inside the Forest, which guarantees the
integrity of all natural active beneficial ingredients.
An Amazon Forest active ingredient is the ingredient, or ingredients,
present in a plant native to the Amazon Rain Forest. As none of all products
contains any synthetic ingredients, fillers or are diluted either in water,
alcohol or teas, the result is a product that does have the full spectrum of
properties delivered to skin and hair. Amazon Drops products are 100% pure
active ingredients on a jar and bottles: From the Trees to the Body.
Contact Us –
Leda Bittencourt
2039 North Avenue 52, Los Angeles CA 90042.
Phone: (323) 528 0049. Email: info@amazondrops.com)