June 2, 2009 (PowerHomeBiz.com)
- Many people are fearful of starting a business during a recession. Times
are tough, and people are curbing their spending, which makes the idea of
starting a business in a downturn economy even more daunting.
However, for many families and individuals affected by the recession
(whether they lost their homes or their jobs), finding more ways to make a
living or supplement income streams is a crucial need right now. Even for
those still employed, many are thinking of putting in place a backup plan in
case they are laid off from their jobs. Then there are those who have
recently graduated from college or about to graduate and are finding it to
be quite a challenge to find a job.
As such, starting a home business is a viable option for many. Home-based
businesses are great during recession because of little to no overhead
costs.
Even during these tough economic times, there are great income
opportunities for those who are willing to take the risk. After all, the
right time to start a business is when you have a great idea where your
product or service benefits customers, recession or not. The right business
idea can help you beat the odds and succeed even in a recession.
Here are some types of home-based businesses that thrive during an
economic downturns and present opportunities for home-based entrepreneurs:
1. Food business. Food is one business that remains strong during a
recession. People still need to eat and drink no matter how bad the economy,
though many are cutting on dining out and instead are staying at home and
cook! People still line up in groceries to get their fresh bread supplies.
Brides still need their wedding cakes, and so do children celebrating
birthdays. The key is to customize your products to fit in your buyers’
shrinking budget. Sales of chocolates are also up as consumers treat
themselves to smaller (and cheaper) indulgences that they can do from the
comforts of their homes.
However, do check out your county’s laws regarding cooking and preparing
food for commercial purposes from your home kitchen.
2. Financial advisor home business. In times of confusion and fear --
shrinking retirement funds, increasing debt, downhill investments, etc --
there's a huge number of people who need guidance on the steps they need to
take. Small business owners are looking for advice on how to deal with
unexpected financial constraints. Families and individuals may be looking
for advice on how to manage their finances given their new budget reality.
Investors, particularly retirees, need help in protecting their nest eggs
and finding any opportunities in a down market.
3. Home staging. With the real estate hardest hit by the recession, home
sellers need all the help they can get to increase the appeal of their
properties and find buyers. The real estate market has increasingly turned
to home staging experts, who prepares the property for showing from
furniture arrangement, landscaping, even removing funky smells in the house.
Banks handling foreclosures and real estate agents are in need of home
stagers to get their properties sold more quickly. This is one recession
resistant home business that interior-decorating aficionados and those with
a keen eye for design can seriously consider.
4. Auto Repair and Maintenance. People tend to forego buying new cars
when money becomes hard to come by and cheap credit is not as easy to get.
Instead, they're more likely to keep their cars, which entail spending money
on car maintenance. As such, there is a big opportunity for this business
when the market goes down. An auto repair business has a lot of
opportunities in a recession. You can opt to go with an automobile
franchise, or find a troubled shop with potential to buy at a bargain price.
5. “Green” Home Businesses. Every industry is turning green, from
manufacturing to fashion designing. Helping the environment is starting to
seep into the mindset of the consumers, as more and more are turning to
products and services that protect the environment. There are huge
opportunities in a “green” home business, such as business opportunities
offering environment-friendly gardening practices through organic products.
Business waste consulting is also a growing field where home based
entrepreneurs can advice businesses on how to efficiently deal with waste
disposal, trim down their waste disposal costs and realize extraordinary
savings.
6. Virtual Assistant. The virtual assistant industry is growing as
businesses reduce their costs and outsource some basic functions. A virtual
assistant, or VA, is a highly skilled professional who in more ways than
one, serve as administrative assistant except the communication and work are
all done online or via email. VAs provides administrative support and other
specialized services to businesses, entrepreneurs, executives, and others
who are unable to hire a full-time employee but need support. This can be a
low-cost and recession resistant home business.
7. Eldercare. One reality we all face is that whether the economy is
going up or down, we are all going to go old. Services such as adult daycare
facilities are still going to be needed. However, if you are targeting the
baby boomers market, most of which relies only their retirement funds (that
may be shrinking) as their main source of income, this may be the group that
will be tightening their belts even more. So niche travel for the active
boomers may be hard hit during tough economic times.
8. Online video production. Watching videos on the Web have become much
more commonplace. As household budgets shrink, online videos are an
excellent source of entertainment for the family, without the cost of going
to the movies and eating out. As a result, more Internet users are going to
video sharing sites to watch videos of their favorite shows or videos shared
by other users. The popularity of online videos is not only good for those
who likes to have a good laugh or be informed. Videos now offer moneymaking
opportunities to those who love to create them. There are a number of
ad-based programs offered by video websites such as Youtube where the video
producer can either be paid per view or per click on the ads. There are also
sites that pay for the download of the videos. There are also opportunities
to get paid to create videos on a commission basis. Read
8 Ways to Earn
Money from Online Videos
9. Cosmetics and little indulgences. Guess what, demand for cosmetics
remain strong even when times are tough! Demand for cosmetics seem recession
proof as women continue to indulge themselves by buying lipsticks and
powders. Ask any woman on the street if they will forego wearing a lipstick
and you might get dagger stares everywhere. There's even an economic
indicator for it: the lipstick index.
10. Trading Assistant. In a recession, more and more people are looking
to sell some of their unused and unwanted items at home to get some extra
cash to pay bills. While many have heard of online auctions such as eBay and
classified ad sites as Craigslist, there are those who do not have the time
or the knowledge to sell their things online. eBay has a program called eBay
Trading Assistant that allows other users to sell items of other people on
eBay. Trading assistants photograph the items, write the descriptions, and
create the listing on eBay or Craigslist as well as handle all aspects of
the sale. They earn a commission based on the sale price of the items they
sell.
11. Bargain hunting and coupon websites and blogs. These are businesses
that are most needed during a recession, yet will still generate strong
demand even when times get better. An example of this type of business is
bargain hunting, helping people find deals, coupons and discounts. Whether
good times or bad, people want to save and get the best deals, but more so
when everything is tight. These sites are typically monetized through
advertising.
12. Blogs monetized by ads. One low-cost way of earning money from home
is by starting a blog and monetizing it via advertising. Blogs, or web
blogs, are commentaries, opinions or information that uses a dated log
format. The key to a successful blog is to write about topics where
advertisers abound, and those are usually topics that bring in visitors
looking for ways to spend money. Instead of writing about personal musings,
the commercially successful blogs are those that are able to generate a wide
audience, and depending on the advertising programs implemented, with users
that are responsive to ads. Read
How to Make Money from Blogs
13. Buy into a home-based franchise. There are a number of franchises
that are recession resistant and can be started at home. It is significantly
riskier to start an unproven business from scratch as compared to starting a
well-known franchise. As the economy tightens, more and more families
require a dual income, which means there’s a greater need for childcare and
education services. Environmentally friendly franchises are also big
businesses. Check out our
Directory of Home-Based Franchises
14. Direct sales. The direct-sales businesses have seen their sales force
increase as recession depends and unemployment soars. Direct selling have
become a great money making alternative for those who have lost their jobs,
found their nest eggs dwindle and who want the opportunity to work from
home. Home-based representatives are much in-demand to sell anything from
vitamins to cosmetics from Mary Kay or Avon. Other independent contractors
sell goods or services primarily through parties, demonstrations in
someone's home and one-on-one interactions
15. Home-Based Tutoring Business. Even with a recession, education and
learning are still high on the priorities of parents everywhere. Regardless
of their financial situation, parents want their children to learn and
succeed in school and will be willing to hire a tutor if necessary. There is
also huge demand for learning other skills as well targeting the adult
market. As the job market tightens and unemployment rises, more and more are
going back to school, whether taking online classes or seeking specialized
training in various fields. There are opportunities for education-based
businesses. Read
Starting a Tutoring Business from Home
About the Author:
Isabel Isidro is the Managing Editor of PowerHomeBiz.com. Read her blogs:
PowerHomeBiz Small and Home Business Blog,
Entrepreneur Success Stories and
Learning from Big Boys