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Global spending on digital transformation by enterprises has witnessed a surge post-2017. From $0.96 trillion in 2017 to $1.85 trillion in 2022 the global digital transformation market has seen a continuous rise in the global spending pattern. And these numbers are not planning to stop real-time soon as the same report by Statista predicts that by 2026, global spending on digital transformation is expected to cross $3.4 trillion.
Now, as the digital competition is massive, the key to continuous growth is entirely dependent on how good your internet marketing strategies are. To form these effective digital marketing strategies, you need to research well, optimize your web presence, and use strategies like SEO and digital marketing to promote your website content across the internet.
Furthermore, in this blog, we are listing down some of the popular internet marketing strategies used by leading online marketing agencies across the world. These marketing strategies, if followed properly after optimizing them for your business requirements, can boost the overall web presence of your business. So, without further ado, let’s have a look at these leading internet marketing strategies that you can leverage.
1. Competitors’ digital marketing strategies
It is beneficial to keep an eye on what your competitors are doing. To do that, there are several tools available that SEO and digital marketing experts use to monitor competitors’ platforms. Tools like AHREF and SEOQuake are used to extract the traffic data of competitors and monitor SEO strategies.
2. Leveraging social media channels to grow
Social media channels are used by more than 90% of smartphone users and platforms like Facebook and YouTube lead the competition among the top social media platforms. Thus, businesses across the globe target these platforms majorly to leverage them to promote their brands, products, and services.
To promote on social media platforms, there are several leading marketing strategies that business owners adapt for better engagement and conversion rates. For your reference, let’s have a look at these strategies-
- Using AI-optimized ads to target social media users to show them ads depending on the relevancy of the user
- Partnering up with the affiliate marketing agencies to promote the brand across multiple channels and inviting engagements
- Hiring influencers so they promote your brand through their content
- Attracting organic reach by optimizing social media post strategies and focusing on post schedules, type of content, content quality, etc
- Using graphics, animations, social media games, etc to attract better engagements
- Organizing gamification activities like quizzes and votes to engage with the audience
3. Use traditional marketing strategies to promote your website
While growing the brand reputation, even traditional methods can be very useful especially if you are a newcomer to the market. However, it also depends on the type of audience you are targeting as tech-addicted users might not come across your traditional marketing attempts often. However, for the right audience, you can leverage promotional attempts to inform the user about your website through TV ads, posters, billboards, and more. Again, the effectiveness of the traditional marketing methods will entirely depend on the type of targeted audience.
4. Attracting reviews and ratings
One of the best ways to build a positive reputation online is to attract reviews and ratings for your business and its service qualities. The best source to target to attract reviews is your clients or customers. You can use several tools existing in the market to attract reviews such as in-app feedback tools, app store reviews, and ratings, paid and rewarding surveys, and more. Reviews and ratings play an influential role in convincing your future clients/customers. So, it is better to focus on optimizing them.
5. Use referral marketing to grow your business
Another top internet marketing strategy out there is called referral marketing. Referral marketing, as its name suggests, is a process of inviting potential customers through referrals by already existing customers. Most brands that are using this one of the top business marketing strategies also offer some reward to the users sharing the referral and inviting future customers. Also, referral marketing makes it easier to trust the brand as the recommendation comes from someone your potential customers already trust.
6. Leveraging email marketing to grow your outreach
Email marketing is also a popular internet marketing strategy that might not slow down in 2023 as well. Through newsletters, announcements, regular updates to registered users, etc, you can attract potential customers’ attention toward your brand. Some resources that can help you in collecting the email addresses of potential customers are third-party customer data agencies, affiliate marketing agencies, your website or app where users register, etc.
7. Using Metaverse for marketing
Metaverse is a growing technology and the number of its users is rapidly growing. So, it is also a great opportunity for businesses to onboard the technology and leverages its features in multiple ways. Metaverse offers a stunning 3D world where businesses can set up their virtual counterpart, create product art to showcase them, hire virtual billboards to display their brands, and more. The technology also allows businesses to set up virtual 3D stores which can be accessed by potential customers through technologies like VR.
Metaverse allows users to explore the virtual world as they would explore the real world. The technology lets them create their 3D replica and explore the platform, interacting with other users, playing games, purchasing products, and more. A Statista report shows that the global Web 2.0 Metaverse capitalization was $14.8 trillion in October 2021. So, optimizing business promotion strategies revolving around this rising technology can be beneficial to stay ahead in the future competition when Metaverse becomes way more accessible.
Wrapping Up
Well, these were some of the crucial internet marketing strategies that we thought deserved your attention. However, these strategies are based on multiple industries and consider different types of products and services. So, what strategy will work for your business best, it is better that you decide after thorough research to understand your potential customers or users. But we hope that our inputs were helpful for you in coming up with a roadmap that can effectively grow your business further. So, all the best for that!
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
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- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link